July 2019 - Page 2 of 2 -

How to Merge an Online Update with Print

Hopefully, you’ve already seen the full walk through of how to get your articles from WordPress to InDesign for print layout. With the paper looking great and ready to print, inevitably, the editor will notice a mistake in the story that needs to be corrected. This video is a walk through how the best practice for making that change on the website and then re-exporting the story.  The final step […]

Reverse Publishing From WordPress to InDesign

Last week I had the bright idea to use our Reverse Publishing Tools to create some printed marketing materials from our Blog.  Watch the video above to see how I accomplish this task from start to finish! Step 1:  Create an article in WordPress The most efficient way to use our Reverse Publishing tool is to compose your articles directly in WordPress.  In the above video, I quickly go over […]

Sending an Event Newsletter

Sending an Event Newsletter

We recently published two posts detailing our Event Calendar system and Using your Newsletter to Sell Digital Subscriptions. Now, we’re going to combine the two and cover how to send an Event Newsletter. An Event Newsletter is useful for promoting local events, whether they are sponsored events or hosted by the public, and is a great way to expand a publication’s community reach. Sending an Event Newsletter is very similar to sending a […]

Using the Automated Newsletter

Using the Automated Newsletter

We’ve discussed the Newsletter Plugin and it’s many benefits before, but one feature that deserves a topic of it’s own is the Automated Newsletter. The Automated Newsletter allows you to construct a customized newsletter that is dynamically filled with content from your website and delivered on a set schedule. You edit the structure of the newsletter, choose what content to include, and choose a list of recipients — the plugin takes care of […]

Event Calendar with User Submitted Events

Event Calendar with User Submitted Events

Our Hometown is able to offer customers an attractive and highly functional Event Calendar System powered by GeoDirectory. An event calendar is a great way to keep your publication involved with the local community by promoting upcoming events happening in the area. You can also invite readers to submit their own events to the calendar, and can even use it as a source of revenue by charging readers or advertisers to have their […]

How to Use Your Newsletter to Sell Digital Subscriptions

How to Use Your Newsletter to Sell Digital Subscriptions

The weekly newsletter is a valuable service you provide to your readers when they become a digital subscriber. However, the new Automated Newsletter feature is a multipurpose marketing tool that could also be used to grow your digital subscribers. Here are the 6 steps to using your Email Newsletter to Promote Digital Subscriptions:   Step 1: Setup Automated Newsletter We already send a weekly newsletter for all Full Service customers. […]

FREE Email Template for Promoting “4th of July Gift Subscriptions”

Our Hometown offers Email Marketing Services to help customers sell digital subscriptions. Click here a free email template that you could use to promote gift subscriptions for Independence Day!

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