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Matt Larson - - Page 2
27
Feb
Today we had our first public webinar and discussed some of the top digital revenue opportunities for newspapers in 2020. We covered the following topics: Predictions for 2020 (starts at 0:48) Paywalls (starts at 11:06) Increasing Subscription Revenue (starts at 18:08) Email and Newsletter Marketing (starts at 21:26) Advertising/Sponsorship Revenue (starts at 24:11) Other Revenue Streams (starts at 26:40) Watch the full webinar video below
28
Jan
Click here to register for webinar! We are excited to announce our first public webinar, where we will discuss the top Digital Revenue Opportunities for Local Newspapers in 2020. We’ll also talk about some of the new video and audio content tools available on Our Hometown’s WordPress Platform. The webinar will be on February 27th at 1pm EST. Sign up here: https://register.gotowebinar.com/register/1956570351050708749 Even if you can’t make the call at […]
19
Jan
Since we announced Audio Articles, we’ve had tons of publishers contact us to get it setup. The Dallas Weekly just added the feature and we recorded the audio article demo below. Check out the feature, the story sounds great!
15
Jan
Last week, Facebook unveiled its updated advertising policy, which puts the burden on the user to opt out of highly targeted political advertisements on the platform. Facebook’s director of product management for ads commented in a blog post: “There has been much debate in recent months about political advertising online and the different approaches that companies have chosen to take. While Twitter has chosen to block political ads and Google has […]
1
Jan
DES MOINES, IA – Our Hometown CEO Matt Larson will be traveling to Iowa again this year for the INA annual convention. Looking forward to talking digital strategy and jamming with the band in the president’s suite! (We wish more associations had a musical component). Learn more about the conference here. Hope to see you there!
22
Dec
COLUMBUS, OH — The Our Hometown Winter Road show continues in Ohio February 6-7 for the ONMA annual convention. Check out the program and schedule here! If you can make it, stop by our table to learn more about Audio Articles, iOS and Android Apps, and Video Advertising!
21
Dec
LEXINGTON, KY — Join us at the Kentucky Press Association convention, January 23-24 in Downtown Lexington. We’ll be giving a presentation on 30 revenue ideas that can be applied by any newspaper! Learn more about the convention here: http://www.kypress.com/site/index.php?id=31
15
Dec
GALVESTON, TX — Our Hometown is proud to be sponsoring and attending the Texas Press Association convention again this year. We will be attending the trade show demonstrating our latest developments, including Audio Articles and updates to our iOS and Android Apps. See you in Galveston!
22
Oct
In the past, newspapers rarely relied on images for every issue. Readers would flip to a page where the majority of the space was filled with copy and maybe a single photo that just happened to accompany a feature story. In the digital age, imagery can be a powerful way to capture an audience. Quality imagery use has the ability to grab a reader’s attention, trigger emotion and even compel […]
18
Oct
The Our Hometown, ‘Fall Roadshow’, kicked off at the end of September and moved right along into October. Our team attended various newspaper associations’ annual conventions state-to-state. Fall Roadshow Stops: Missouri Press Association Annual Convention, Kansas City National Newspaper Association, Milwaukee Southern Newspaper Publishers Association Annual Meeting, Chicago Washington Newspaper Publishers Association Annual Convention, Olympia The crowds were energized, and networking with attendees offered valuable insight into the state of […]
