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Our Hometown, Inc. - - Page 22
19
Oct
Our-Hometown President & CEO Matt Larson hosted another live Virtual Conference this past Friday, this time focusing on incorporating video content into your digital product. Matt introduced the audience to a few different ways that Video Media Content can be used on a website, and demonstrated how you can produce a single piece of media content and re-use it for many different purposes and on many different platforms to get the […]
16
Oct
Facebook and Instagram are making changes to the way that content from the social networks is embedded into WordPress pages, posts and articles. Beginning on October 24th, you will need to Register a Facebook App in order to continue embedding Facebook & Instagram content directly into your posts and articles. This is because the social media giants are replacing their existing oEmbed functionality with new API Endpoints that require an […]
14
Oct
Our-Hometown President & CEO Matt Larson hosted another session of Office Hours this afternoon, where he showed off more of our Google Docs Add-On and demonstrated how it can be used in tandem with Reverse Publishing to improve efficiency in your existing workflow. The Google Docs Add-On allows you to connect your Google Docs account with your Our-Hometown website so that you can easily publish content directly from your Google Docs workspace to the […]
14
Oct
When using Our-Hometown’s WordPress Publishing Platform to the fullest of its capabilities, your website may be sending out several notification emails each and every day. Notification e-mails are generated to alert your staff to things like subscription orders, classified orders, and submissions of Anniversaries, Birthdays, and Obituaries. If you’re hosting an event calendar, you’ll also want to be notified when a new event is submitted. But what if you need […]
12
Oct
Throughout the strange year that has been 2020, Our-Hometown (OHT) has focused on helping our customers adapt to a changing industry by hosting several Virtual Conferences where anyone interested can tune in and watch OHT President & CEO Matt Larson present on a wide range of topics, including informative sessions on things like paywall models and revenue strategies, as well as live demonstrations of innovative new tools available on our platform […]
12
Oct
Our-Hometown’s WordPress Publishing Platform offers at least one often-overlooked, but significant advantage over the traditional print edition: a built-in historical archive of every article ever posted to the website, fully searchable and browsable at the tap of a button. This is important for a number of reasons, but let’s start with the obvious: Traffic. Many newspapers already have a system in place for archiving and digitizing their printed editions, perhaps with […]
10
Oct
Our-Hometown is happy to announce another Virtual Conference focusing on Increasing Digital Subscriptions, slated to take place on Friday, November 13th at 12PM Eastern time. During this conference, Our-Hometown President & CEO Matt Larson will introduce attendees to a number of simple strategies used by our customers for generating digital subscription revenue. These strategies will include ways to advertise your website in the print edition and methods for marketing digital subscriptions. Matt will […]
10
Oct
Our-Hometown President & CEO Matt Larson will be hosting another special Virtual Conference on Thursday, October 29th at 2PM Eastern, where he will be joined by Tom Lappas of the Henrico Citizen to discuss Getting Started with Podcasts. Podcasts are just one example of interactive media that a newspaper publication can produce to enhance their offerings to readers. You can read an article on anyone’s website — but listening to an article […]
7
Jun
Last week, we announced our Gift Subscription feature for use with MemberPress. This feature streamlines the process of a customer ordering a gift, creating a discount/coupon code, and delivering the gift to the recipient in a way that requires no additional action from the publisher. Everything is fully automated! To help drive sales, we are now offering Newsletter Marketing Services to help you promote gift subscriptions to your current subscribers. […]
5
Jun
Improve your workflow with our new Google Docs “Publish to WordPress” Add-On! Using the Publish to WordPress Add-On, your staff can use the popular Word Processing tool, Google Docs, to plan, draft, schedule and publish articles to your website from start to finish, without ever needing to leave the document! The Add-On initiates a connection with your website using your staff account, giving you access to all of the […]
