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Our Hometown to Attend the 2017 New England Newspaper Convention

Our Hometown to Attend the 2017 New England Newspaper Convention

We’ll have a booth at the 2017 New England Newspaper Convention, running from February 24th through the 25th in Boston. Stop by our booth to see the latest & greatest from Our Hometown, including our WordPress-powered platform, reverse publishing, & our mobile-friendly interactive eEdition. Meet VP of Sales & Marketing, Matt Larson as he gives live demos of our newest products & talks about the future direction of Our Hometown, one […]

Our Hometown to Attend the 2017 Ohio Newspaper Association Convention

Our Hometown to Attend the 2017 Ohio Newspaper Association Convention

We’ll have a booth at the 2017 Ohio Newspaper Association Convention, running from February 8th through the 9th in Columbus, Ohio. Stop by our booth to see the latest & greatest from Our Hometown, including our WordPress-powered platform, reverse publishing, & our mobile-friendly interactive eEdition. Meet CEO Paul Kozma & VP of Sales & Marketing, Matt Larson as they give live demos of our newest products & talk about the future […]

Our Hometown Joins the 2017 Texas Press Midwinter Conference & Trade Show

Our Hometown Joins the 2017 Texas Press Midwinter Conference & Trade Show

We’ll have a booth at the 2017 Texas Press Midwinter Conference & Trade Show, running from January 19th through the 20th. Stop by booth 24 to see the latest & greatest from Our Hometown, including our WordPress-powered platform, reverse publishing, & our mobile-friendly interactive eEdition. Meet CEO Paul Kozma & VP of Sales & Marketing, Matt Larson as they give live demos of our newest products & talk about the future […]

Sept. 22-24, 2016: Visit the Our Hometown Booth at the NNA Convention in Franklin, TN

Sept. 22-24, 2016: Visit the Our Hometown Booth at the NNA Convention in Franklin, TN

Our Hometown, Inc. will be attending the National Newspaper Association’s Annual Convention & Trade Show, September 22-24, 2016 in Franklin, TN. Stop by our booth to see the newest products from Our Hometown, including responsive, interactive eEditions, our new WordPress-powered publishing platform, & reverse (multi-channel) publishing. Meet CEO Paul Kozma & VP of Sales & Marketing, Matt Larson as they give live demos of our newest products & talk about the […]

Duxbury Clipper Launches New Website with Our Hometown

Duxbury Clipper Launches New Website with Our Hometown

Our Hometown has launched the Duxbury Clipper‘s new website. Their new website is responsive and also utilizes Our Hometown’s newly launched device-friendly, interactive eEdition. Readers will also have access to Our Hometown’s unique SmartClickConnect platform, which tags and connects people, places, and other entities within the paper, creating a quick way to directly access additional, related stories, helping increase time on site and pageviews for advertisers. Readers can add or renew […]

The Our Hometown Road Show visits NDNA

I recently had the opportunity to attend the annual convention of the North Dakota Newspaper Association (NDNA) in Crosby, ND. It was Our Hometown’s first NDNA convention and my first time setting foot in the state. The adventure was prompted by an invite from Allan Burke, the publisher emeritus of the Emmons County Record. Since he became a customer in 2013, Allan and I have worked together on several projects […]

Facebook Instant Articles to be released to all publishers

Facebook will be releasing their Instant Articles publishing platform to all publishers April 2016.  With this release, publishers get to make a decision and trade-off with Facebook – they can host full content on Facebook for a cut of shared Facebook advertising revenue, or if they sell their own advertising, they can take 100% of the profit. This in many ways goes against the content battle publishers have been fighting […]

Our Hometown News

Our Hometown Inc has provided newspapers with a full production and engineering service for 18 years. Lead by Paul Kozma, recently appointed CEO, the company looks to reinvent itself by expanding its traditional web services, as well as innovate products for newspapers to engage with readers online. Matt Larson, director of business development, was recently interviewed regarding Points Mentioned, the company’s latest product designed to drive engagement and pageviews for […]

Theory of Subscription Pricing for Weekly Community Newspaper Websites

Many newspaper publishers have left their websites free and open to the public with the expectation that advertising would eventually be used to monetize their efforts. To a large degree, website advertising has not readily followed and has not been as financially rewarding for the newspaper industry as first thought. Our experience as a technology and services supplier focused on the weekly community newspaper sector has confirmed this. Generally publishers […]

Valuation of Online Display Advertising

There are two methods for pricing online advertising, CPM (cost per thousand exposures) and CPC (cost per click). This paper assumes only display ads from the print edition are run on the website; banner and tile ads can also be run but their value is excluded from this analysis. CPM Valuation To calculate the CPM value of your website you need to know how many exposures you have available. The […]

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