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November, 2020 -
23
Nov
At Our-Hometown, we’ve continually emphasized the importance of creating a digital product that can continue to grow and thrive, even should the traditional print newspaper ever go out of fashion. The COVID-19 pandemic put the spotlight on this issue earlier this year as many publishers faced issues with printing and distributing during quarantine, but the shift to mobile web browsing has been a steady trend for over a decade now. […]
23
Nov
Last Thursday between 10:00 and 10:25 PM EST, Our-Hometown engineers performed an update to our Matomo stats server. This update required temporarily disabling the tracking of website statistics to avoid any conflicts during the update process. You may see gaps in your Matomo reports where data was not recorded during this brief period. We do apologize for any inconvenience. The database update was successful and all stat tracking is back […]
20
Nov
Buzzfeed Acquires Huffpost, Announces Strategic Partnership with Verizon Media “The consolidation is the latest example of digital media brands looking to achieve scale and stability as they face intense competition from tech giants like Facebook and Google in the ad market.” How the Daily Memphian grew newsletter subscribers to more than 40,000 in fewer than two years “Here’s an idea to steal and adapt: Focusing on newsletter subscriber acquisition will […]
![The Future of Local News Media: Hear from Experts [PODCAST REVIEW]](https://our-hometown.com/wp-content/uploads/EandP-reports-1.png "The Future of Local News Media: Hear from Experts [PODCAST REVIEW]")
20
Nov
This week I discovered the Editor & Publisher Podcast, hosted by Mike Blinder, the new publisher of Editor & Publisher Magazine. I love listening to podcasts, but this is the first one that I have discovered (besides the Our Hometown News Podcast) that focuses specifically on the local newspaper industry. The podcast has many excellent episodes available, but one that has stood out to me as especially on-point in much […]
18
Nov
We are tracking an issue related to the Facebook Page plugin. Depending on the cookies saved in a user’s browser, the plugin can fail to load. In these cases, the page will automatically scroll to the error message inside of the Facebook Page plugin. The error message is as follows: Your Request Couldn’t be Processed There was a problem with this request. We’re working on getting it fixed as […]
16
Nov
Our-Hometown’s latest Virtual Conference on Increasing Digital Subscriptions took place this past Friday. President & CEO Matt Larson hosted once again, giving an informative presentation where he introduced attendees to a number of strategies used on our platform to help drive digital subscriptions. These techniques include ways to advertise your website in the print edition and how to keep readers on-site once they’ve arrived. Matt also discussed the benefits of using auto-renewing […]
16
Nov
Attention, Our-Hometown customers! Thanksgiving is a week from Thursday, and although everyone could use a break after the long and difficult year we’ve had, we know that the news cycle doesn’t stop for holidays! However, we need your help to make sure that we have the resources available to handle any holiday-related requests such as early publishes, late publishes, or extra special sections that need to be posted online next […]
13
Nov
Last Thursday I had a great time talking with Kevin Slimp, the New Guru, about strategies for increasing print circulation (see the full recording here). Overall, Kevin focused on the importance of getting to know your readers. The “Big Idea” of the session was his recommendation that newspapers hold annual focus groups with the public to ask questions about the paper. Page by page, column by column, these focus group […]
13
Nov
News Corp Profits Q3, Podcast Subscriptions on Spotify, and Subscriber Retention Strategies. #1 – News Corp Stock Surges on better-than-expected quarterly profits “It is clear that the digital landscape is changing fundamentally, and the company has been an important catalyst for that change. The principle of a premium for premium content is now recognized, and there will inevitably be further developments in algorithmic transparency and the digital advertising marketing, two […]
10
Nov
Our-Hometown President & CEO Matt Larson hosted another episode of Office Hours on Monday, this time introducing viewers to the Audio Articles feature available exclusively on our platform! Audio Articles converts all text articles into an audio file that readers can choose to listen to instead of reading. This is especially useful on mobile devices, since it allows users to free up their hands and listen to the news while […]
