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Industry News - - Page 20
16
Nov
Our-Hometown’s latest Virtual Conference on Increasing Digital Subscriptions took place this past Friday. President & CEO Matt Larson hosted once again, giving an informative presentation where he introduced attendees to a number of strategies used on our platform to help drive digital subscriptions. These techniques include ways to advertise your website in the print edition and how to keep readers on-site once they’ve arrived. Matt also discussed the benefits of using auto-renewing […]
10
Nov
Our-Hometown President & CEO Matt Larson hosted another episode of Office Hours on Monday, this time introducing viewers to the Audio Articles feature available exclusively on our platform! Audio Articles converts all text articles into an audio file that readers can choose to listen to instead of reading. This is especially useful on mobile devices, since it allows users to free up their hands and listen to the news while […]
10
Nov
Our-Hometown’s WordPress Publishing Platform comes pre-equipped with the popular All in One SEO plugin to help customers optimize their website for search engines and improve their web rankings. There are a number of basic techniques you can use to help your website perform better on search engines, and the All in One SEO plugin gives you complete control over these various settings all in one place, making setup quick and painless. You […]
8
Nov
Back in September, Nature.com published an article titled, “Auditing local news presence on Google News” (Free PDF) by Sean Fischer, Kokil Jaidka and Yphtach Lelkes. The article highlights the research performed by the trio, which ultimately supports their hypothesis that Google News favors content from large national outlets over smaller local outlets, and prioritizes those sources within its search results. This is problematic for local and regional newspapers who are being […]
2
Nov
Our-Hometown’s latest Virtual Conference on Getting Started with Audio Podcasts took place this past Thursday, where President & CEO Matt Larson was joined by Tom Lappas of the Henrico Citizen to discuss the ins & outs of podcasting and what it takes to get your production off the ground. Tom and his staff have the process down to a science after launching three new podcasts in the past year, and he’s been […]
2
Nov
Our-Hometown is excited to announce that for a limited-time, customers who add Audio Articles to their plan can try the feature for FREE for one month before deciding whether to keep the feature or disable it! Audio Articles is an innovative feature that converts each article published on your website into an audio file that visitors can play on their PC or mobile device, allowing them to listen to the news and free […]
22
Oct
Our-Hometown is excited to announce an upcoming customer-exclusive Live Webinar on Getting People to Pick Up Your Paper, hosted by special guest speaker Kevin Slimp! The webinar will take place via GoToMeeting on Thursday, November 12th at 2PM Eastern, and registration is free for all Our-Hometown customers! Kevin Slimp is a widely-recognized speaker, trainer and writer in the newspaper industry. He has been featured as a keynote speaker at many state […]
19
Oct
Our-Hometown President & CEO Matt Larson hosted another live Virtual Conference this past Friday, this time focusing on incorporating video content into your digital product. Matt introduced the audience to a few different ways that Video Media Content can be used on a website, and demonstrated how you can produce a single piece of media content and re-use it for many different purposes and on many different platforms to get the […]
16
Oct
Facebook and Instagram are making changes to the way that content from the social networks is embedded into WordPress pages, posts and articles. Beginning on October 24th, you will need to Register a Facebook App in order to continue embedding Facebook & Instagram content directly into your posts and articles. This is because the social media giants are replacing their existing oEmbed functionality with new API Endpoints that require an […]
12
Oct
Throughout the strange year that has been 2020, Our-Hometown (OHT) has focused on helping our customers adapt to a changing industry by hosting several Virtual Conferences where anyone interested can tune in and watch OHT President & CEO Matt Larson present on a wide range of topics, including informative sessions on things like paywall models and revenue strategies, as well as live demonstrations of innovative new tools available on our platform […]
