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Industry News - - Page 20
2
Nov
Our-Hometown’s latest Virtual Conference on Getting Started with Audio Podcasts took place this past Thursday, where President & CEO Matt Larson was joined by Tom Lappas of the Henrico Citizen to discuss the ins & outs of podcasting and what it takes to get your production off the ground. Tom and his staff have the process down to a science after launching three new podcasts in the past year, and he’s been […]
2
Nov
Our-Hometown is excited to announce that for a limited-time, customers who add Audio Articles to their plan can try the feature for FREE for one month before deciding whether to keep the feature or disable it! Audio Articles is an innovative feature that converts each article published on your website into an audio file that visitors can play on their PC or mobile device, allowing them to listen to the news and free […]
22
Oct
Our-Hometown is excited to announce an upcoming customer-exclusive Live Webinar on Getting People to Pick Up Your Paper, hosted by special guest speaker Kevin Slimp! The webinar will take place via GoToMeeting on Thursday, November 12th at 2PM Eastern, and registration is free for all Our-Hometown customers! Kevin Slimp is a widely-recognized speaker, trainer and writer in the newspaper industry. He has been featured as a keynote speaker at many state […]
19
Oct
Our-Hometown President & CEO Matt Larson hosted another live Virtual Conference this past Friday, this time focusing on incorporating video content into your digital product. Matt introduced the audience to a few different ways that Video Media Content can be used on a website, and demonstrated how you can produce a single piece of media content and re-use it for many different purposes and on many different platforms to get the […]
16
Oct
Facebook and Instagram are making changes to the way that content from the social networks is embedded into WordPress pages, posts and articles. Beginning on October 24th, you will need to Register a Facebook App in order to continue embedding Facebook & Instagram content directly into your posts and articles. This is because the social media giants are replacing their existing oEmbed functionality with new API Endpoints that require an […]
12
Oct
Throughout the strange year that has been 2020, Our-Hometown (OHT) has focused on helping our customers adapt to a changing industry by hosting several Virtual Conferences where anyone interested can tune in and watch OHT President & CEO Matt Larson present on a wide range of topics, including informative sessions on things like paywall models and revenue strategies, as well as live demonstrations of innovative new tools available on our platform […]
12
Oct
Our-Hometown’s WordPress Publishing Platform offers at least one often-overlooked, but significant advantage over the traditional print edition: a built-in historical archive of every article ever posted to the website, fully searchable and browsable at the tap of a button. This is important for a number of reasons, but let’s start with the obvious: Traffic. Many newspapers already have a system in place for archiving and digitizing their printed editions, perhaps with […]
10
Oct
Our-Hometown is happy to announce another Virtual Conference focusing on Increasing Digital Subscriptions, slated to take place on Friday, November 13th at 12PM Eastern time. During this conference, Our-Hometown President & CEO Matt Larson will introduce attendees to a number of simple strategies used by our customers for generating digital subscription revenue. These strategies will include ways to advertise your website in the print edition and methods for marketing digital subscriptions. Matt will […]
10
Oct
Our-Hometown President & CEO Matt Larson will be hosting another special Virtual Conference on Thursday, October 29th at 2PM Eastern, where he will be joined by Tom Lappas of the Henrico Citizen to discuss Getting Started with Podcasts. Podcasts are just one example of interactive media that a newspaper publication can produce to enhance their offerings to readers. You can read an article on anyone’s website — but listening to an article […]
7
Oct
At Our-Hometown, we’ve spent a lot of time this year talking about how the newspaper industry is evolving to a more digital-oriented landscape, perhaps faster than ever thanks in large part to the coronavirus pandemic. One theme we’ve touched on repeatedly is how you can repurpose media content and distribute it in more than one way and across more than one platform. One great example of this line of thinking is […]
