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Industry News - - Page 25
6
Apr
Our-Hometown CEO Matt Larson recently had the opportunity to sit down with Margaret Norris, Publisher/Editor of the Garden City News, Bethpage Newsgram, Jericho News Journal, Syosset Advance, and the Mid-Island Times, to discuss her use of our publishing platform. Specifically, they go over the Reverse Publishing tools that we offer and demonstrate how to use the system effectively when exporting to Adobe InDesign. Check out the interview in the videos below as […]
23
Mar
Your newsletter is an important tool for generating revenue on your website. Using newsletters to consistently reach your readers is not only a great way to keep them coming back to your site, but it is also a great way to attract advertisers. If you have a large enough mailing list, advertisers will be competing for your real estate and you won’t have any trouble selling ads in your newsletter […]
17
Mar
Local newspapers will play an important role in keeping the general public informed throughout the COVID-19 outbreak. Readers will turn to their local newspapers not only for the paper’s own reporting on the pandemic, but also as a filter of sorts for trusted, accurate information from other reliable outlets. We recommend creating a dedicated “COVID-19 Resource Page” on your website to house links to official, reputable sources such as the Centers […]
6
Mar
As a customer of Our Hometown, your website was delivered with all of your different membership options already set up and fully functional. However, at some point, you’ll probably need to adjust the prices of some of these memberships for one reason or another. Today, we’re going to show you the proper way to go about doing so! Note: If you only want to change your membership’s price to accommodate […]
27
Feb
Today we had our first public webinar and discussed some of the top digital revenue opportunities for newspapers in 2020. We covered the following topics: Predictions for 2020 (starts at 0:48) Paywalls (starts at 11:06) Increasing Subscription Revenue (starts at 18:08) Email and Newsletter Marketing (starts at 21:26) Advertising/Sponsorship Revenue (starts at 24:11) Other Revenue Streams (starts at 26:40) Watch the full webinar video below
20
Jan
Audio Articles allows visitors to Listen to the news, using cutting edge text-to-speech technology to convert your website’s articles into audio files that are played back to the reader at the click of a button. With Audio Articles, visitors can listen to the news “on the go” or while multi-tasking. With no need to scroll through an article or news feed, it allows for an easy, hands-free listening experience that […]
19
Dec
Journalism.co.uk recently posted an article that caught my attention titled, “Doing more with less: seven practical tips for local newsrooms everywhere.” In the article, authors Jaycie Schenone and Damian Radcliffe introduce alternative methods that publications can consider for generating growth and revenue, despite existing in a world where traditional news teams and budgets are on the decline. These ideas were gathered from a conference hosted earlier this year by the […]
18
Dec
Our Hometown is happy to welcome the newest member to our publishing family, Akron.com! Akron.com is home to two Ohio-based publications, the South Side News Leader and the West Side Leader, covering several Akron neighborhoods and surrounding communities while reporting on local news, government, entertainment, and high school & youth sports. They recently decided to migrate to our service to implement a new responsive design with a modern look, and to […]
1
Dec
Over the past decade, sponsored content on news websites has greatly evolved. Once seen as annoying, advertisement-like clutter, sponsored content is now accepted as a useful tool that, when used effectively, can be used to generate additional revenue without compromising your publication’s journalistic integrity. A recent article from NiemanLab.org highlights how The Texas Tribune has begun introducing sponsored content to their primary website after years of limiting visibility to a sister […]
6
Nov
I recently came across an interesting article from the International News Media Association titled, “Comments on news articles are dead, paving the way for conversations.” The article highlights how many publishers have moved away from allowing comments on their digital content due to the toxic nature that overtakes many online comment sections. However, the article also touches on some ways to improve your comments section – primarily by making it […]