News - - Page 31

Thriving in a Digital-only Landscape: Publisher Interview with Tom Lappas

Thriving in a Digital-only Landscape: Publisher Interview with Tom Lappas

As the COVID-19 pandemic continues, more and more publishers are being forced to discontinue their printed edition. Although some are hopeful that this will only be a temporary measure, for many a future as a “digital only” publication may be the reality they’re faced with. The Henrico Citizen recently paused production of their print edition, but publisher Tom Lappas isn’t going to let that stop the Citizen from producing news […]

Publishing a Photo Gallery from Mobile

Publishing a Photo Gallery from Mobile

Last week, we touted how easy it is to Post an Article from a Mobile Phone thanks to some updates our engineers implemented in response to our annual New Features Survey, in which many of you mentioned the need for an improved mobile publishing experience. Now that you’ve been shown how to post a simple article, we’re going to take it a step further and show you how to create a Photo […]

Posting Articles from Mobile Devices

Posting Articles from Mobile Devices

Our-Hometown’s publishing platform includes a variety of different ways to publish your news content to the web. You can publish articles manually from your WordPress Dashboard on any computer, or take advantage of our PDF Extraction service to populate your website with content from your print edition. You can even publish content from Google Docs using our Google Docs to WordPress Plugin, or use our Multi-Site Publishing tool to transfer an existing […]

Troubleshooting Common Subscriber Issues

Troubleshooting Common Subscriber Issues

If one of your online subscribers is having trouble accessing the website, it is important that you or your staff are able to troubleshoot the problem and get it corrected quickly so that the subscriber isn’t stuck “in limbo” and left with regrets over their subscription. While Our-Hometown’s support team is on hand to assist with particularly complex situations, the vast majority of subscriber-related issues can be resolved by your […]

Discover what your stats are saying during the COVID-19 pandemic

Discover what your stats are saying during the COVID-19 pandemic

Throughout the COVID-19 pandemic, we’ve worked with publishers to provide tips on retaining advertisers, shared advice on new revenue sources like podcasts, and introduced innovative ways for newspapers to serve their communities. However, one of the most powerful tools you have at your disposal in the battle to stay profitable is Our-Hometown’s Stats Website, powered by Matomo. As a customer of Our-Hometown, your website’s stats are automatically tracked and recorded, […]

Retaining Advertisers when there is nothing to Advertise

Retaining Advertisers when there is nothing to Advertise

The newspaper industry continues to be uprooted by the COVID-19 outbreak as publications world-wide are losing advertisers left, right and center while businesses look to cut costs. With little going on in terms of community happenings or events, and most businesses forced to close their doors to the public, retaining advertisers or attracting new ones seems like a daunting task. However, you can still use your leverage as a source […]

Publisher Interview: Margaret Norris of the Garden City News

Publisher Interview: Margaret Norris of the Garden City News

Our-Hometown CEO Matt Larson recently had the opportunity to sit down with Margaret Norris, Publisher/Editor of the Garden City News, Bethpage Newsgram, Jericho News Journal, Syosset Advance, and the Mid-Island Times, to discuss her use of our publishing platform. Specifically, they go over the Reverse Publishing tools that we offer and demonstrate how to use the system effectively when exporting to Adobe InDesign. Check out the interview in the videos below as […]

Schools Out: Serving students during a global pandemic

Schools Out: Serving students during a global pandemic

Schools across the country have effectively ended their school year because of the coronavirus, but that doesn’t necessarily that mean summer vacation is starting early! Many parents have been burdened with homeschooling their children, often times having to teach their children material that they themselves haven’t studied since highschool. We’ve been thinking about ways that newspapers can help both parents and students while the pandemic keeps them away from traditional […]

ValleyCenter.com launches new app with push notifications!

ValleyCenter.com launches new app with push notifications!

ValleyCenter.com, home of the Valley Roadrunner, recently launched their new iOS App (with an Android version coming this week), inviting readers to download it for free to enjoy all of the great content the Roadrunner has to offer while on the go. While the app includes all of the features that you’ve come to expect from one of Our-Hometown’s iOS and Android Apps, today we’re going to highlight the unique way that […]

5 Easy Ways to Grow Your Mailing List!

5 Easy Ways to Grow Your Mailing List!

Your newsletter is an important tool for generating revenue on your website. Using newsletters to consistently reach your readers is not only a great way to keep them coming back to your site, but it is also a great way to attract advertisers. If you have a large enough mailing list, advertisers will be competing for your real estate and you won’t have any trouble selling ads in your newsletter […]

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