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News - - Page 31
19
Apr
Throughout the COVID-19 pandemic, we’ve worked with publishers to provide tips on retaining advertisers, shared advice on new revenue sources like podcasts, and introduced innovative ways for newspapers to serve their communities. However, one of the most powerful tools you have at your disposal in the battle to stay profitable is Our-Hometown’s Stats Website, powered by Matomo. As a customer of Our-Hometown, your website’s stats are automatically tracked and recorded, […]
9
Apr
The newspaper industry continues to be uprooted by the COVID-19 outbreak as publications world-wide are losing advertisers left, right and center while businesses look to cut costs. With little going on in terms of community happenings or events, and most businesses forced to close their doors to the public, retaining advertisers or attracting new ones seems like a daunting task. However, you can still use your leverage as a source […]
6
Apr
Our-Hometown CEO Matt Larson recently had the opportunity to sit down with Margaret Norris, Publisher/Editor of the Garden City News, Bethpage Newsgram, Jericho News Journal, Syosset Advance, and the Mid-Island Times, to discuss her use of our publishing platform. Specifically, they go over the Reverse Publishing tools that we offer and demonstrate how to use the system effectively when exporting to Adobe InDesign. Check out the interview in the videos below as […]
5
Apr
Schools across the country have effectively ended their school year because of the coronavirus, but that doesn’t necessarily that mean summer vacation is starting early! Many parents have been burdened with homeschooling their children, often times having to teach their children material that they themselves haven’t studied since highschool. We’ve been thinking about ways that newspapers can help both parents and students while the pandemic keeps them away from traditional […]
30
Mar
ValleyCenter.com, home of the Valley Roadrunner, recently launched their new iOS App (with an Android version coming this week), inviting readers to download it for free to enjoy all of the great content the Roadrunner has to offer while on the go. While the app includes all of the features that you’ve come to expect from one of Our-Hometown’s iOS and Android Apps, today we’re going to highlight the unique way that […]
23
Mar
Your newsletter is an important tool for generating revenue on your website. Using newsletters to consistently reach your readers is not only a great way to keep them coming back to your site, but it is also a great way to attract advertisers. If you have a large enough mailing list, advertisers will be competing for your real estate and you won’t have any trouble selling ads in your newsletter […]
9
Mar
A popular method of generating subscriptions on your website is to offer promotional discounts for new members, enticing them to take advantage of some great savings or even a free trial. Fortunately, this entire process is made simple using Memberpress’s Coupons feature. You can create a customized coupon code in just a couple of minutes! From your WordPress Dashboard, navigate to Memberpress → Coupons. You likely won’t have any coupons […]
6
Mar
As a customer of Our Hometown, your website was delivered with all of your different membership options already set up and fully functional. However, at some point, you’ll probably need to adjust the prices of some of these memberships for one reason or another. Today, we’re going to show you the proper way to go about doing so! Note: If you only want to change your membership’s price to accommodate […]
27
Feb
Today we had our first public webinar and discussed some of the top digital revenue opportunities for newspapers in 2020. We covered the following topics: Predictions for 2020 (starts at 0:48) Paywalls (starts at 11:06) Increasing Subscription Revenue (starts at 18:08) Email and Newsletter Marketing (starts at 21:26) Advertising/Sponsorship Revenue (starts at 24:11) Other Revenue Streams (starts at 26:40) Watch the full webinar video below
25
Feb
If you publish both articles and PDF E-Editions on your website, you can synchronize them to create an interactive E-Edition. This is done by going through the PDF pages and manually tagging each article to link it with the desired story. While it can be time consuming for a larger edition, it greatly improves the experience for readers who enjoy the PDF E-Edition and grants them the ability to share […]
