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OHT2020 - - Page 4
4
May
As the COVID-19 pandemic continues, more and more publishers are being forced to discontinue their printed edition. Although some are hopeful that this will only be a temporary measure, for many a future as a “digital only” publication may be the reality they’re faced with. The Henrico Citizen recently paused production of their print edition, but publisher Tom Lappas isn’t going to let that stop the Citizen from producing news […]
19
Apr
Throughout the COVID-19 pandemic, we’ve worked with publishers to provide tips on retaining advertisers, shared advice on new revenue sources like podcasts, and introduced innovative ways for newspapers to serve their communities. However, one of the most powerful tools you have at your disposal in the battle to stay profitable is Our-Hometown’s Stats Website, powered by Matomo. As a customer of Our-Hometown, your website’s stats are automatically tracked and recorded, […]
12
Apr
It has been clear for some time that digital journalism is king in today’s world, but the COVID-19 outbreak has really accelerated the need for many publishers to adapt — and that doesn’t just mean updating their websites more frequently. In order to truly adapt, you need to take advantage of all the different kinds of digital media available online and leverage it to generate new readers, new advertisers, and […]
5
Apr
Schools across the country have effectively ended their school year because of the coronavirus, but that doesn’t necessarily that mean summer vacation is starting early! Many parents have been burdened with homeschooling their children, often times having to teach their children material that they themselves haven’t studied since highschool. We’ve been thinking about ways that newspapers can help both parents and students while the pandemic keeps them away from traditional […]
5
Apr
The newspaper industry has been flipped upside-down in a lot of ways due to the effect the coronavirus pandemic has had on our society. Understandably, funds are tight for everyone, as most newspapers have lost significant advertisers and the revenue that goes with them. Of course, there is no miracle solution to get that money back, but one promising trend we’ve seen develop with a few of our customers is […]
29
Mar
The team here at Our-Hometown, Inc feels a responsibility to help our customers deliver relevant information to their readers as quickly as possible during the challenging weeks and months ahead. One area that we feel has been lacking amidst all of the chaos is the streamlining of information from local businesses and their operating status. With so many businesses, restaurants, bars, and offices either closed entirely or scaling back their hours […]
24
Mar
The ongoing COVID-19 pandemic has the potential to push many small business and local newspapers into dire financial straits. We aim to help our customers below by sharing ideas and proven methods that other publications are using to weather the storm and stay financially viable. If you have any ideas of your own, feel free to e-mail us at ops@our-hometown.com and we’ll do whatever we can to help implement your idea. SignalsAZ: Directory for […]
17
Mar
Local newspapers will play an important role in keeping the general public informed throughout the COVID-19 outbreak. Readers will turn to their local newspapers not only for the paper’s own reporting on the pandemic, but also as a filter of sorts for trusted, accurate information from other reliable outlets. We recommend creating a dedicated “COVID-19 Resource Page” on your website to house links to official, reputable sources such as the Centers […]
16
Mar
Due to the COVID-19 outbreak, employees of many businesses are being asked or mandated to work from home to help prevent the spread of the virus. Our-Hometown, Inc has a little experience in working from home and online collaboration, as we’ve operated remotely for the entirety of our 23-year existence. Over the years, we’ve been introduced to several tools that have helped either ourselves or our customers to increase remote […]
27
Feb
Today we had our first public webinar and discussed some of the top digital revenue opportunities for newspapers in 2020. We covered the following topics: Predictions for 2020 (starts at 0:48) Paywalls (starts at 11:06) Increasing Subscription Revenue (starts at 18:08) Email and Newsletter Marketing (starts at 21:26) Advertising/Sponsorship Revenue (starts at 24:11) Other Revenue Streams (starts at 26:40) Watch the full webinar video below
