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April, 2020 -
29
Apr
As a newspaper, attracting visitors to your website with worthwhile news content should always be your primary goal, but getting these users to stick around after reading the morning headlines is also important. Anytime you can get visitors to engage and interact with your website is an opportunity for revenue – the longer a user spends on the site, the more pages they’ll visit and the more ads they’ll view. […]
26
Apr
Our-Hometown’s publishing platform includes a variety of different ways to publish your news content to the web. You can publish articles manually from your WordPress Dashboard on any computer, or take advantage of our PDF Extraction service to populate your website with content from your print edition. You can even publish content from Google Docs using our Google Docs to WordPress Plugin, or use our Multi-Site Publishing tool to transfer an existing […]
22
Apr
Our-Hometown, Inc is happy to welcome the Clark’s Crossing Gazette to our Neighborhood of Newspapers! The Clark’s Crossing Gazette is located in Warman, Saskatchewan (Canada), and serves the Warman & Martensville communities as well as surrounding areas. With an impressive list of awards received from the Saskatchewan Weekly Newspapers Association, the Gazette aims to continue and expand their exceptional coverage by shifting their focus to online publishing. We’re thrilled to be able […]
21
Apr
If one of your online subscribers is having trouble accessing the website, it is important that you or your staff are able to troubleshoot the problem and get it corrected quickly so that the subscriber isn’t stuck “in limbo” and left with regrets over their subscription. While Our-Hometown’s support team is on hand to assist with particularly complex situations, the vast majority of subscriber-related issues can be resolved by your […]
19
Apr
Throughout the COVID-19 pandemic, we’ve worked with publishers to provide tips on retaining advertisers, shared advice on new revenue sources like podcasts, and introduced innovative ways for newspapers to serve their communities. However, one of the most powerful tools you have at your disposal in the battle to stay profitable is Our-Hometown’s Stats Website, powered by Matomo. As a customer of Our-Hometown, your website’s stats are automatically tracked and recorded, […]
12
Apr
Our-Hometown is proud to welcome the newest member of our Neighborhood of Newspapers: The Troublesome Creek Times! The Troublesome Creek Times has been in production since 1980, providing Knott County, Kentucky and the surrounding area with local and regional news on a weekly basis. Now, after hundreds of press awards and over 40 years of success in the print world, they’re bringing their content to the web with a new and […]
12
Apr
It has been clear for some time that digital journalism is king in today’s world, but the COVID-19 outbreak has really accelerated the need for many publishers to adapt — and that doesn’t just mean updating their websites more frequently. In order to truly adapt, you need to take advantage of all the different kinds of digital media available online and leverage it to generate new readers, new advertisers, and […]
9
Apr
The newspaper industry continues to be uprooted by the COVID-19 outbreak as publications world-wide are losing advertisers left, right and center while businesses look to cut costs. With little going on in terms of community happenings or events, and most businesses forced to close their doors to the public, retaining advertisers or attracting new ones seems like a daunting task. However, you can still use your leverage as a source […]
6
Apr
Our-Hometown CEO Matt Larson recently had the opportunity to sit down with Margaret Norris, Publisher/Editor of the Garden City News, Bethpage Newsgram, Jericho News Journal, Syosset Advance, and the Mid-Island Times, to discuss her use of our publishing platform. Specifically, they go over the Reverse Publishing tools that we offer and demonstrate how to use the system effectively when exporting to Adobe InDesign. Check out the interview in the videos below as […]
5
Apr
Schools across the country have effectively ended their school year because of the coronavirus, but that doesn’t necessarily that mean summer vacation is starting early! Many parents have been burdened with homeschooling their children, often times having to teach their children material that they themselves haven’t studied since highschool. We’ve been thinking about ways that newspapers can help both parents and students while the pandemic keeps them away from traditional […]
