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Christopher Winders - - Page 4
14
Feb
In today’s digital landscape, establishing your website and content as reliable, trustworthy sources of information is paramount. In steps SEO authorship – a powerful strategy that connects your content with its creators, boosting your search engine rankings and cementing your brand’s authority. At Our-Hometown, we understand the vital role authorship plays in online success. That’s why we’ve developed robust author profile pages like this one on a customer website. Let’s […]
3
Jan
In the fast-paced world of online news, where headlines fade faster than coffee gets cold, it’s easy to underestimate the power of history. But for newspaper publishers, embracing the past can be a strategic goldmine, fostering reader engagement and loyalty in unexpected ways. This is where features like “This Week in History” come in, offering a nostalgic glimpse into the archives and reminding readers of the paper’s long-standing role in […]
31
Dec
Internal links may seem simple; however, they are an incredibly powerful tool for improving your website’s SEO. By effectively using links between pages on your site, you can enhance user experience, help search engines better understand your content, and distribute “link equity” to pages you want to rank higher. What Are Internal Links?: A hyperlink that connects two pages within the same domain is an internal link. For example, if […]
26
Dec
In a recent post, we explored the SEO benefits of author profiles, specifically implementing the E-E-A-T strategy suggested by Google search. Today, we’re excited to unveil Our-Hometown’s customizable author profile solution! This powerful new feature will soon roll out automatically to all our customers, with no action required on your end. How it Works Our new author profile pages will seamlessly leverage your website’s existing Author or Byline fields. Now, […]
28
Nov
The Recorder, a local newspaper covering three rural counties in western Virginia, was recently featured in a PBS NewsHour segment about the sustainability of local journalism. Additionally, The Recorder was singled out this year as one of 17 “Bright Spots” for local news outlets, as part of the 2023 “State of Local News Project” published by the Local News Initiative at Northeastern University’s Medill School of Journalism. The report, in […]
24
Nov
The Microsoft Ignite 2023 conference showcased several AI-driven innovations, with implications for various industries, including digital publishing. Here’s an objective overview of the developments that might interest newspaper publishers: AI-Enhanced Productivity: Insights on Copilot for Microsoft 365 Microsoft’s Copilot for Microsoft 365 represents a significant leap in AI-driven productivity tools. User feedback indicates a 29% increase in task efficiency, with 70% reporting enhanced productivity. Notably, 68% of users found an […]
20
Nov
Happy Thanksgiving! As we gather to celebrate this season of gratitude and community, it’s the perfect time to reflect on how we share stories and connect with readers. Today, we’re showcasing the versatility and visual appeal of our NextGen gallery plugin through a series of imaginative Thanksgiving images created with a dash of AI. To learn how you can showcase your stories, check out our walkthrough on using NextGen Gallery. Image Slideshow
5
Nov
In the rapidly evolving landscape of artificial intelligence (AI), publishers are finding themselves at a crossroads. The emergence of generative artificial intelligence (G-AI) systems has brought about a technological revolution, but with it comes a pressing question: How do we protect our creative content in this new digital age? The Challenge: A recent white paper by the News-Media Alliance highlights a critical issue facing publishers today—the pervasive copying of expressive […]
3
Nov
The rise of artificial intelligence in search engines is a game-changer for news publishers. Google’s Search Generative Experience (SGE) is a clear indicator that AI’s role in content dissemination is growing. While this presents challenges, it also opens up a realm of strategic possibilities. This blog post aims to expand on specific strategies that publishers can implement to mitigate the potential negative impacts on their traffic and to thrive in […]
27
Oct
Our-Hometown has been collaborating with a new customer, Main Street Media of Tennessee, on consolidating their 17 individual newspaper websites into a single, multi-publication online presence. This process included custom development for managing the publication content, custom user roles, article templates, plus a major expansion of our Reverse Publishing feature set. As we went through the process, it was a massive undertaking, probably a bigger undertaking than I anticipated it […]
