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Staff - - Page 6
8
Jul
In today’s Publisher Interview, Our-Hometown CEO Matt Larson is joined by Tom Lappas and Tara Gray of the Henrico Citizen to take a deeper dive into the world of Podcasting! Tom and Tara have worked together to launch three podcasts under the Henrico Citizen brand, each with a slightly different goal in terms of delivering content for listeners. The Henrico News Minute, as discussed in a previous interview, is a short five-minutes-or-less round-up of […]
8
Jul
Our-Hometown’s WordPress Publishing platform comes fully loaded with all of the tools you’ll need to boost visitor engagement, including the ability to run Polls and Contests! Polls are a great way to collect valuable market information by gauging the opinion of readers, which can help to identify trends and see which way the community is leaning on important topics or issues. Contests like sweepstakes and giveaways are useful tools for collecting leads, […]
5
Jul
For those who aren’t yet familiar with it, we thought we’d introduce you to a handy little WordPress tool: The Screen Options Tab! The Screen Options tab is a pull-down tab available at the top of nearly every page of your WordPress Dashboard that allows you to customize your workspace with page-specific settings. The options available will vary depending on what kind of content you’re viewing, but at minimum you’ll be […]
1
Jul
Newspapers using Our-Hometown’s publishing platform have long been able to offer Free Online Access to their offline print subscribers using our Print Upgrade Membership system, which allows readers who already receive the mailed print edition to take advantage of the digital content on the website at no charge once their subscription is verified. While this solution works in most cases, we have had several requests over the years for a system that […]
1
Jul
As a digital publication (or a print publication with an online presence), one of the most important sources of revenue available to you is Advertising. Fortunately, the AdRotate Pro plugin included with our service makes creating and managing online advertisements a breeze, and because our websites are fully responsive for both desktop and mobile devices, distributing ads throughout your layout is straightforward and easy to understand. When a new customer […]
29
Jun
Our support team is often asked about the default Archives page that is available on all of our websites, usually by a customer that is unable to find a particular article or by a customer that wonders why the archive dates don’t always correspond with the dates your editions were published. In light of these questions, we thought it would be worthwhile to explain the Archives page and how it works. […]
24
Jun
In the past, we’ve demonstrated How to Create Coupon Codes in Memberpress and discussed how you can then use those coupon codes in an e-mail marketing campaign aimed at enticing former subscribers to resubscribe at a reduced rate with a special promotional offer. We are happy to announce that this entire process has been streamlined and automated with our new Automated Newsletter Coupons feature! This new feature allows you set up a Promotional […]
22
Jun
Our-Hometown will be hosting another session of Office Hours this Friday, June 26th, at 12PM Eastern. During this session, Our-Hometown CEO Matt Larson will discuss Newsletter Optimization and introduce attendees to some of the features available in the Newsletter plugin that is included with our service. In addition to an overview of the plugin, Matt will talk about different strategies for growing your newsletter mailing list, how to launch an effective newsletter […]
22
Jun
Our-Hometown’s Virtual Conference on Digital to Print Publishing took place this past Friday, with CEO Matt Larson welcoming Garden City News Publisher Meg Norris as a guest speaker to talk about working from digital to print production using our selection of tools, namely our Reverse Publishing Suite and our Google Docs Add-On. Meg was kind enough to share her experiences with these tools and demonstrate how she typically produces the newspaper, beginning with […]
22
Jun
Our-Hometown has updated our Referral Program to provide more incentive for publishers to spread the word about our service! We know that our collection of features and software can help any publication looking to expand their digital footprint, and we’re confident that any publisher who takes the time to learn what our platform has to offer will agree. Under our new Referral Program, any current customer that refers us to another publication will […]
