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Latest from Our Hometown - - Page 3
29
Jan
We have sad news about a longtime member of the Our Hometown family. Teri Marie McLaren, beloved mother, grandmother, and friend, after a short and courageous battle with cancer, went to meet Jesus on January 25, 2024. We all knew Teri as the matriarch at Our Hometown. She was passionate about her vital role as production manager and brought a positive energy to every interaction. Ever since Teri started with […]
4
Jan
Headlines from the past remind me that 2024 could be a great year The following is a guest column from our friend and industry expert, Kevin Slimp! Making bold predictions is easy. This year, I’ve paid close attention to forecasts by respected sportswriters in national print and online publications to see how my football bowl predictions match up against their predictions. Some of you probably did the same thing. I […]
3
Jan
In the fast-paced world of online news, where headlines fade faster than coffee gets cold, it’s easy to underestimate the power of history. But for newspaper publishers, embracing the past can be a strategic goldmine, fostering reader engagement and loyalty in unexpected ways. This is where features like “This Week in History” come in, offering a nostalgic glimpse into the archives and reminding readers of the paper’s long-standing role in […]
31
Dec
Internal links may seem simple; however, they are an incredibly powerful tool for improving your website’s SEO. By effectively using links between pages on your site, you can enhance user experience, help search engines better understand your content, and distribute “link equity” to pages you want to rank higher. What Are Internal Links?: A hyperlink that connects two pages within the same domain is an internal link. For example, if […]
26
Dec
In a recent post, we explored the SEO benefits of author profiles, specifically implementing the E-E-A-T strategy suggested by Google search. Today, we’re excited to unveil Our-Hometown’s customizable author profile solution! This powerful new feature will soon roll out automatically to all our customers, with no action required on your end. How it Works Our new author profile pages will seamlessly leverage your website’s existing Author or Byline fields. Now, […]
12
Dec
Attention, Our-Hometown customer! The holiday season is officially in full swing, and we need your help to make sure that we have the resources available to handle any holiday-related requests such as early publishes, late publishes, or extra special sections that need to be posted online between now and the new year. If you are currently utilizing our PDF to HMTL Extraction Service, please LET US KNOW if there will be any changes to […]
28
Nov
The Recorder, a local newspaper covering three rural counties in western Virginia, was recently featured in a PBS NewsHour segment about the sustainability of local journalism. Additionally, The Recorder was singled out this year as one of 17 “Bright Spots” for local news outlets, as part of the 2023 “State of Local News Project” published by the Local News Initiative at Northeastern University’s Medill School of Journalism. The report, in […]
5
Nov
In the rapidly evolving landscape of artificial intelligence (AI), publishers are finding themselves at a crossroads. The emergence of generative artificial intelligence (G-AI) systems has brought about a technological revolution, but with it comes a pressing question: How do we protect our creative content in this new digital age? The Challenge: A recent white paper by the News-Media Alliance highlights a critical issue facing publishers today—the pervasive copying of expressive […]
3
Nov
The rise of artificial intelligence in search engines is a game-changer for news publishers. Google’s Search Generative Experience (SGE) is a clear indicator that AI’s role in content dissemination is growing. While this presents challenges, it also opens up a realm of strategic possibilities. This blog post aims to expand on specific strategies that publishers can implement to mitigate the potential negative impacts on their traffic and to thrive in […]
18
Oct
Introduction Adobe Express continues to evolve as the premier AI-powered creative platform, integrating new features that simplify and enhance all aspects of digital content creation. The latest release introduces generative AI capabilities and enhancements like Generative Fill, and Text to Template that remove creative barriers and streamline workflows. In this post, we’ll explore how to utilize these new tools to work faster, smarter, and more intuitively. We’ll also take a […]
