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Industry News - - Page 21
12
Oct
Our-Hometown’s WordPress Publishing Platform offers at least one often-overlooked, but significant advantage over the traditional print edition: a built-in historical archive of every article ever posted to the website, fully searchable and browsable at the tap of a button. This is important for a number of reasons, but let’s start with the obvious: Traffic. Many newspapers already have a system in place for archiving and digitizing their printed editions, perhaps with […]
10
Oct
Our-Hometown is happy to announce another Virtual Conference focusing on Increasing Digital Subscriptions, slated to take place on Friday, November 13th at 12PM Eastern time. During this conference, Our-Hometown President & CEO Matt Larson will introduce attendees to a number of simple strategies used by our customers for generating digital subscription revenue. These strategies will include ways to advertise your website in the print edition and methods for marketing digital subscriptions. Matt will […]
10
Oct
Our-Hometown President & CEO Matt Larson will be hosting another special Virtual Conference on Thursday, October 29th at 2PM Eastern, where he will be joined by Tom Lappas of the Henrico Citizen to discuss Getting Started with Podcasts. Podcasts are just one example of interactive media that a newspaper publication can produce to enhance their offerings to readers. You can read an article on anyone’s website — but listening to an article […]
7
Oct
At Our-Hometown, we’ve spent a lot of time this year talking about how the newspaper industry is evolving to a more digital-oriented landscape, perhaps faster than ever thanks in large part to the coronavirus pandemic. One theme we’ve touched on repeatedly is how you can repurpose media content and distribute it in more than one way and across more than one platform. One great example of this line of thinking is […]
4
Oct
Our-Hometown is happy to offer a special One-Month FREE Trial* of our Google Docs Add-On to any customers interested in getting some hands-on experience with the tool! Our-Hometown’s Google Docs Add-On is an add-on that connects your Google Docs workspace with your website, allowing staff members to draft and edit article content in one of the most popular word processing tools on the web — Google Docs — before publishing directly to your […]
4
Oct
Our-Hometown is excited to announce that our next Virtual Conference: Getting Started with Video will take place on Friday, October 16th at 12PM! Adapting to the new reality of a “digital-first” newspaper industry may require some commitment to producing various forms of high-quality media to help your website stand out, and to offer readers benefits that wouldn’t exist in the print edition. The most common form of media that can […]
30
Sep
The recently announced Platform-wide Rollout of the GDPR Privacy Policy Popup has been completed successfully and this feature is now live on your website. When visiting the website for the first time, readers will see a popup along the bottom of their screen noting that by continuing to use the site, they are agreeing to your site’s Privacy Policy. The reader can click the Accept button to hide this popup or they can click the Privacy Policy button to […]
27
Sep
Our-Hometown is pleased to welcome Cassandra & Darren Ivy and the rest of The Voice News of Southeast Nebraska‘s team to our neighborhood of publishers! The Voice News of Southeast Nebraska covers news and events in over 25 communities in southeastern Nebraska, reaching over 4,000 households and 10,000 readers with each edition. However, despite an impressive print readership, their digital offerings were limited. Cassandra & Darren came to us in search […]
27
Sep
Many customers at Our-Hometown have expressed interest in selling physical items on their website, and while we’ve always had the option of setting up a basic order form for a single product, we’ve lacked a full-fledged “Shopping Cart” that would allow a visitor to add several items to a cart for a single checkout. Thankfully, we now support simple integration with Shopify, making it easier than ever to sell your physical […]
23
Sep
Our-Hometown’s WordPress Publishing Platform includes a very simple Polls tool that customers can use to poll their readers and gauge public opinion on various topics. With election season just around the corner, many newspapers are hosting polls related to local or national elections to get a sense of which way their readers are leaning towards voting. This data can be valuable to your own marketing strategy, as well as to advertisers […]
