February 2016 -

The evolution of clickbait content

Breaking down the good & bad of clickbait articles Clickbait used to be a catch-all phrase for the types of articles that generated clicks but also lead readers away from the site they were on, sometimes through a maze of other sites, to get to the actual article they wanted to read. This puts publishers in a tricky position at times, because there’s nothing wrong with an interesting article title […]

Facebook Instant Articles to be released to all publishers

Facebook will be releasing their Instant Articles publishing platform to all publishers April 2016.  With this release, publishers get to make a decision and trade-off with Facebook – they can host full content on Facebook for a cut of shared Facebook advertising revenue, or if they sell their own advertising, they can take 100% of the profit. This in many ways goes against the content battle publishers have been fighting […]

Five Ways Newspapers Can Deepen Their Relationships with Readers

The newspaper industry has lagged behind in terms of digital progress compared to other industries trying out the latest digital trend as it emerges.  And while that has been changing as of late, there are other strengths that newspapers continue to hold such as high quality audiences, strong use of coupons, and a long-term relationship with their audience. Editor & Publisher lists 5 ways to take these strengths and further deepen […]

Could Facebook Instant Articles help hyperlocal news?

While Google News and Facebook news articles have become a topic of debate amongst hyperlocal newspapers, Facebook has mostly drawn its news from the largest publications out there as they test instant articles. The real question will become, can Facebook Instant Articles help instead of hurt hyperlocal news outlets.  Local papers will have to decide if they will embrace news pulled into social media or shun it because of lost advertising […]

Digital Publishing: For Some Publishers, Paywalls are Gaining Traction

What makes a paywall successful?  The New York Times & Wall Street Journal have both been successful in generating revenue via paid reader subscriptions for their digital content while other papers like The Sun & The Toronto Star continue to offer their content free online or have scrapped paywalls they initially used.   Who’s right about whether or not to use paywalls?  As publishers are discovering, it’s a balancing act […]

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