Five Ways Newspapers Can Deepen Their Relationships with Readers
The newspaper industry has lagged behind in terms of digital progress compared to other industries trying out the latest digital trend as it emerges. And while that has been changing as of late, there are other strengths that newspapers continue to hold such as high quality audiences, strong use of coupons, and a long-term relationship with their audience.
Editor & Publisher lists 5 ways to take these strengths and further deepen the relationship between newspaper and reader. Some of these include holding seminars on high-interest local issues, rate local businesses or even hot spots, such as hiking trails, and take knowledge of your audience and use that to better align advertising or content to their interests or needs. Newspaper reader engagement will continue to be important as local community papers focus on sustaining revenue and looking ahead to continuing to grow revenues.