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June, 2020 - - Page 2
9
Jun
Our-Hometown will be hosting another Virtual Conference next Friday, June 19th, beginning at 12PM Eastern. This conference will focus on a Digital to Print Publishing workflow made possible by our Reverse Publishing & Multi-Site Publishing tools, as well as our custom Google Docs Add-On. Our-Hometown CEO Matt Larson will be joined by Margaret Norris, publisher of The Garden City News, The Jericho News Journal, The Syosset Advance, The Bethpage Newsgram and The Mid-Island Times, […]
9
Jun
Session 2 for the day. June 9 at 3pm EST “Smarter Ways to Use Email with Quizzes, Polls, Ballots, and More” Speakers: Jennifer Williams Tim D’Avis LIVE UPDATES: Email and Promotions Work Together 87% of new email opt ins come from promotions The Cycle: Run Promotions. Send Emails. Repeat. Follow-up promotions by moving your audience to the next digital action. Feature promotions and interactive content in newsletters to capture valuable […]
9
Jun
Our-Hometown hosted another Virtual Conference this past Friday, featuring speakers Alison Kase of Rockaway’s The Wave and Kristen Weaver of the Wilson County News, who joined Our-Hometown CEO Matt Larson to discuss how newspapers have been able to help local businesses throughout the COVID-19 pandemic, and how they plan to continue helping now that cities across the country are allowing businesses to re-open. Alison and Kristen shared some of the strategies […]
9
Jun
Second Street is running a virtual summit this week focused on the topic of email newsletters. https://summit.secondstreet.com/schedule/ See below for some of the ideas that stood out to us: Session 1 June 9 at 1pm EST “Building a Better Email Program: How to Use Newsletters to Drive Relationships and Revenue” Dan Oshinsky dan@inboxcollective.com Live notes: Why Email Works Email is a place to engage and start a 1 to 1 […]
9
Jun
Our-Hometown President & CEO Matt Larson recently had the opportunity to speak with Kristen Weaver of the Wilson County News for a Publisher Interview in advance of our June 5th Virtual Conference on Helping Local Businesses from Shutdown to Re-Opening. Matt and Kristen discussed some of the tools used on the Wilson County News website, such as the Business Directory that put the newspaper in a position to help the community throughout the COVID-19 Pandemic, as well […]
8
Jun
This week, Our-Hometown CEO Matt Larson had the opportunity to chat with Harbor Light News Publisher Charles O’Neill about the publication’s digital product, how they’ve had to adapt in response to the COVID-19 pandemic, and their overall experience with Our-Hometown. We’re happy to be able to share what he had to say with the rest of our publishers and readers in the clips below! 1. Adapting to COVID-19 At this […]
1
Jun
One question that our support team gets asked pretty frequently is, “What is a ‘pending’ transaction and what does it mean?” If your publication offers paid subscriptions through your website using the Memberpress plugin included in our service, there is a reasonable likelihood that you’ve seen a Transaction listed as “Pending” at one point or another when browsing through your orders or subscribers. In technical terms, a transaction is “pending” when […]
1
Jun
Earlier this year, Our-Hometown assisted Florida Weekly in creating a statewide COVID-19 Business Updates Directory, which was launched alongside a total re-design of their homepage and nine community-specific magazine websites. Given the timing — during the early stages of the COVID-19 outbreak — it was critical that the project be completed in a timely fashion so that Florida Weekly could establish themselves as a resource for the community and act as a middle-man for […]
1
Jun
It has been a strange few months, but June has arrived and the official start of Summer is not far behind. As we approach the halfway point in the calendar year, we thought it would be a good time to give an update on the features our customers showed the most interest in way back January when we ran our 2020 New Features Survey. Based on the feedback from this survey, […]