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General - - Page 39
12
Apr
It has been clear for some time that digital journalism is king in today’s world, but the COVID-19 outbreak has really accelerated the need for many publishers to adapt — and that doesn’t just mean updating their websites more frequently. In order to truly adapt, you need to take advantage of all the different kinds of digital media available online and leverage it to generate new readers, new advertisers, and […]
9
Apr
The newspaper industry continues to be uprooted by the COVID-19 outbreak as publications world-wide are losing advertisers left, right and center while businesses look to cut costs. With little going on in terms of community happenings or events, and most businesses forced to close their doors to the public, retaining advertisers or attracting new ones seems like a daunting task. However, you can still use your leverage as a source […]
6
Apr
Our-Hometown CEO Matt Larson recently had the opportunity to sit down with Margaret Norris, Publisher/Editor of the Garden City News, Bethpage Newsgram, Jericho News Journal, Syosset Advance, and the Mid-Island Times, to discuss her use of our publishing platform. Specifically, they go over the Reverse Publishing tools that we offer and demonstrate how to use the system effectively when exporting to Adobe InDesign. Check out the interview in the videos below as […]
5
Apr
Schools across the country have effectively ended their school year because of the coronavirus, but that doesn’t necessarily that mean summer vacation is starting early! Many parents have been burdened with homeschooling their children, often times having to teach their children material that they themselves haven’t studied since highschool. We’ve been thinking about ways that newspapers can help both parents and students while the pandemic keeps them away from traditional […]
5
Apr
The newspaper industry has been flipped upside-down in a lot of ways due to the effect the coronavirus pandemic has had on our society. Understandably, funds are tight for everyone, as most newspapers have lost significant advertisers and the revenue that goes with them. Of course, there is no miracle solution to get that money back, but one promising trend we’ve seen develop with a few of our customers is […]
30
Mar
ValleyCenter.com, home of the Valley Roadrunner, recently launched their new iOS App (with an Android version coming this week), inviting readers to download it for free to enjoy all of the great content the Roadrunner has to offer while on the go. While the app includes all of the features that you’ve come to expect from one of Our-Hometown’s iOS and Android Apps, today we’re going to highlight the unique way that […]
30
Mar
One of the benefits of Our-Hometown’s WordPress publishing platform is access to the wide array of tools we’ve built to help you get your news published online and out to your readers as quickly as possible. Everything from the standard mobile-responsive dashboard, to incorporating third-party tools with our Google Docs Add On, to our Breaking News features and Push Notifications in our apps have aimed to help publishers distribute news quickly across all […]
29
Mar
The team here at Our-Hometown, Inc feels a responsibility to help our customers deliver relevant information to their readers as quickly as possible during the challenging weeks and months ahead. One area that we feel has been lacking amidst all of the chaos is the streamlining of information from local businesses and their operating status. With so many businesses, restaurants, bars, and offices either closed entirely or scaling back their hours […]
24
Mar
The ongoing COVID-19 pandemic has the potential to push many small business and local newspapers into dire financial straits. We aim to help our customers below by sharing ideas and proven methods that other publications are using to weather the storm and stay financially viable. If you have any ideas of your own, feel free to e-mail us at ops@our-hometown.com and we’ll do whatever we can to help implement your idea. SignalsAZ: Directory for […]
23
Mar
Your newsletter is an important tool for generating revenue on your website. Using newsletters to consistently reach your readers is not only a great way to keep them coming back to your site, but it is also a great way to attract advertisers. If you have a large enough mailing list, advertisers will be competing for your real estate and you won’t have any trouble selling ads in your newsletter […]