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10 Ways to Increase Subscription Revenue in 2023

10 Ways to Increase Subscription Revenue in 2023

Although the newspaper industry has changed dramatically in the past several years, we’re still facing many of the same challenges that have plagued publishers for decades. Namely: declining subscriptions. We wanted to help our customers start the new year off on the right foot by offering several simple methods publishers can use to increase subscription revenue in 2023. Below are 10 Ways to Increase Subscription Revenue this year: 1. Combo […]

Update your Contact Information at Our-Hometown

Update your Contact Information at Our-Hometown

The team here at Our-Hometown is excited about the year ahead, and we can’t wait to share more information on all of the things we have planned for 2023. But first, as part of our annual review process, we’d like to invite all current Our-Hometown customers to fill out the short form below with up-to-date contact information for your publication and key staff members. There is also a section for […]

Holiday Scheduling Reminder

Holiday Scheduling Reminder

Attention, Our-Hometown customer! The holiday season is officially in full swing, and we need your help to make sure that we have the resources available to handle any holiday-related requests such as early publishes, late publishes, or extra special sections that need to be posted online between now and the new year. If you are currently utilizing our PDF to HMTL Extraction Service, please LET US KNOW if there will be any changes to […]

Identifying your most popular stories of the year

Identifying your most popular stories of the year

As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor […]

Kevin Slimp: To-Do List for Newspapers as we Approach the New Year

Kevin Slimp: To-Do List for Newspapers as we Approach the New Year

Our friend and industry expert Kevin Slimp — host of the Kevin Slimp Webinar Series — has provided us the following guest column to distribute to our readers! We hope you enjoy Kevin’s insight, and register for his upcoming webinar. There’s no better time than the first of the year to take steps to improve your newspaper. I visit several newspapers each month, both online and in-person, offering advice on […]

Will Brumleve – Ford County Chronicle | OHT Publisher Interview

Will Brumleve – Ford County Chronicle | OHT Publisher Interview

In this publisher interview Vera Lemonovich and Tyler Wood of the Our-Hometown team is joined by Will Brumleve of the Ford County Chronicle in Illinois. We hear about the onboarding process, paywall performance and revenue, ad network implementation, and general feedback on features of the new website. A few highlights: Tyler: What did you think of the onboarding process. How do you think that went? Will: The process was just […]

New Gift Subscriptions Add-On for MemberPress available now

New Gift Subscriptions Add-On for MemberPress available now

Our-Hometown is excited to announce that the new MemberPress Gifting Add-On is now available for customers on our WordPress Publishing Platform, allowing readers to easily purchase and monitor digital Gift Subscriptions for a friend or family member through the website. The MemberPress Gifting Add-On replaces our existing Gift Subscriptions feature, offering a more streamlined and user-friendly approach that includes a direct integration with the MemberPress software. Setting up Gift Subscriptions […]

Announcing new SimpleCirc Integration, now in Beta!

Announcing new SimpleCirc Integration, now in Beta!

Publishers using SimpleCirc to manage print subscribers, rejoice! We are happy to announce that we’re currently testing a new integration that allows for automatic updating of customer accounts within SimpleCirc when subscriptions or renewals are purchased through your website. Our engineers have taken advantage of SimpleCirc’s API to send any new orders from MemberPress, with all relevant customer information, directly to SimpleCirc without any manual exporting, importing or copying of […]

Online payment trends in 2022

Online payment trends in 2022

From Finances Online’s 51 Key Online Payment Software Statistics You Must Learn: 2022 Data Analysis & Market Share: “This year’s findings from McKinsey’s Digital Payments Consumer Survey revealed a prevailing trend: 4 in 5 Americans used some form of online payment system. The survey also reveals some new online payment method statistics trends, such as cryptocurrency and ‘buy now, pay later’ (BNPL) (Goel et al., 2021).” The Breakdown According to […]

Offer Holiday Discounts with Coupon Codes & Promotions

Offer Holiday Discounts with Coupon Codes & Promotions

It’s that time of the year again — the season of giving! If you’re looking for some simple options to offer savings to new or existing subscribers this holiday season, Our-Hometown has got you covered! Strap on your Santa boots and spread some holiday cheer with Coupon Codes and other special promotions! Our-Hometown customers have several options for offering savings to their readers, the simplest and most effective being Coupon […]

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