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OHT2020 -
18
Dec
We’re grateful to Iowa Online Media Campus for their invitation to present some creative options for print and online publishers to help increase and retain a solid subscriber base. For 23 years, our publishers have brought us countless ideas and depended on us to provide practical solutions to help them not only manage but also to control the ever-changing world of digital news and online revenue. Matt Larson, president, and […]
17
Dec
We’re grateful to the Illinois Press Association for their invitation to present some creative options for print and online publishers to help increase and retain a solid subscriber base. For 23 years, our publishers have brought us countless ideas and depended on us to provide practical solutions to help them not only manage but also to control the ever-changing world of digital news and online revenue. Matt Larson, president and […]
15
Dec
After last week’s mandatory password reset announcement, we thought it would be an opportune time to share some general tips for keeping your online accounts safe from hackers and criminals. Hackers commonly use two methods to break into online accounts: a.) guessing the password using a list of commonly used passwords, or b.) using information that was obtained from a previous data breach and has since been published on the […]
8
Dec
Our-Hometown is excited to announce that President & CEO Matthew Larson will be presenting for the Iowa Newspaper Association in an upcoming live webinar on December 18th, beginning at 1PM EST! During his live session, Matthew will be reviewing several of the most popular paywall models and configurations among news publishers on Our-Hometown’s WordPress Publishing Platform, and will detail the differences between a Hard Paywall, a Soft Paywall, and a Registration Wall as well as […]
8
Dec
Our-Hometown is happy to announce another Virtual Conference focusing on Increasing Digital Subscriptions, slated to take place on Thursday, December 17th at 10 am EST. During this conference, Our-Hometown President & CEO Matt Larson will introduce attendees to a number of simple strategies used by our customers for generating digital subscription revenue. These strategies will include ways to advertise your website in the print edition and methods for marketing digital […]
7
Dec
Our-Hometown President & CEO Matt Larson hosted another Virtual Conference last week, focusing on Six Major Innovations in Local Online News developed by Our-Hometown and offered exclusively on our customized WordPress Publishing Platform! If you weren’t able to attend the live event, check out the full-length replay below to watch Matt introduce each of these cutting-edge tools and get a first-hand glimpse at how they work on our platform. Be sure to […]
8
Nov
Back in September, Nature.com published an article titled, “Auditing local news presence on Google News” (Free PDF) by Sean Fischer, Kokil Jaidka and Yphtach Lelkes. The article highlights the research performed by the trio, which ultimately supports their hypothesis that Google News favors content from large national outlets over smaller local outlets, and prioritizes those sources within its search results. This is problematic for local and regional newspapers who are being […]
2
Nov
Our-Hometown’s latest Virtual Conference on Getting Started with Audio Podcasts took place this past Thursday, where President & CEO Matt Larson was joined by Tom Lappas of the Henrico Citizen to discuss the ins & outs of podcasting and what it takes to get your production off the ground. Tom and his staff have the process down to a science after launching three new podcasts in the past year, and he’s been […]
26
Oct
Our-Hometown is happy to announce that we’ve released a new update granting our customers more control over subscribers visiting their website — most notably the ability to limit subscribers to a certain number of active sessions, serving as a deterrent to prevent readers from sharing their account with friends or family. In the past, there was nothing stopping readers from buying a digital subscription and sharing their login with others, […]
19
Oct
Our-Hometown President & CEO Matt Larson hosted another live Virtual Conference this past Friday, this time focusing on incorporating video content into your digital product. Matt introduced the audience to a few different ways that Video Media Content can be used on a website, and demonstrated how you can produce a single piece of media content and re-use it for many different purposes and on many different platforms to get the […]