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OHT2020 - - Page 2
4
Oct
Our-Hometown is excited to announce that our next Virtual Conference: Getting Started with Video will take place on Friday, October 16th at 12PM! Adapting to the new reality of a “digital-first” newspaper industry may require some commitment to producing various forms of high-quality media to help your website stand out, and to offer readers benefits that wouldn’t exist in the print edition. The most common form of media that can […]
30
Sep
The recently announced Platform-wide Rollout of the GDPR Privacy Policy Popup has been completed successfully and this feature is now live on your website. When visiting the website for the first time, readers will see a popup along the bottom of their screen noting that by continuing to use the site, they are agreeing to your site’s Privacy Policy. The reader can click the Accept button to hide this popup or they can click the Privacy Policy button to […]
27
Sep
Many customers at Our-Hometown have expressed interest in selling physical items on their website, and while we’ve always had the option of setting up a basic order form for a single product, we’ve lacked a full-fledged “Shopping Cart” that would allow a visitor to add several items to a cart for a single checkout. Thankfully, we now support simple integration with Shopify, making it easier than ever to sell your physical […]
21
Sep
Our-Hometown’s latest Virtual Conference took place this past Friday, featuring one of our most popular platform features: Reverse Publishing! Our Reverse Publishing Suite allows publishers to draft and publish all of their article content on the website before exporting the entire edition to be placed in an InDesign document to create the print edition. This system drastically reduces the time it takes for publishers to update their website with new content, which […]
16
Sep
Our-Hometown’s President and CEO Matt Larson recently contributed the following article to the September issue of the National Newspaper Association’s Publisher Auxiliary publication! The article highlights several of the challenges currently facing the print publishing industry and offers a range of solutions to combat each issue, while also praising the NNA for taking the same approach with their upcoming virtual conference, which replaces the traditional in-person experience at the annual […]
15
Sep
Our-Hometown would like to pass along our congratulations to award winners in the New York Press Association’s 2019 Better Newspaper Contest — especially to our customers who took home some well-deserved recognition! The Better Newspaper Contest is the New York Press Association’s (NYPA) statewide competition that judges newspapers on their content in a few different categories, such as writing/reporting, photography, advertising and more. Winners were finally announced last month after […]
7
Sep
NOTE: This offer has been extended through the end of October! Our-Hometown CEO Matt Larson announced some exciting news at today’s session of Office Hours: Beginning today and for a LIMITED TIME, our Reverse Publishing tool will be made available by request to any Full Service (Extraction) customers currently using our WordPress Publishing Platform! As a full-service customer, you are already taking advantage of our Article & Ad Extraction service, […]
7
Sep
Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]
24
Aug
Our-Hometown hosted another Virtual Conference on Friday, August 21st on the topic of Rethinking Paywalls for Paid Print Newspapers. During the conference, Our-Hometown CEO Matt Larson introduced the different paywall configurations available on our WordPress Publishing Platform and discussed various ways to incorporate each type into a strategy that makes sense for paid print publications. Matt explains the differences between the following kinds of Paywalls: Hard Paywall Soft Paywall Metered Paywall Registration […]
10
Aug
Our-Hometown’s latest Virtual Conference on Producing High Yield Content with Live Video Interviews took place this past Friday. In this presentation, Our-Hometown CEO Matt Larson highlighted the importance of being able to use a single piece of media to create multiple different pieces of content for your audience. One way to apply this strategy is to take a video interview conducted over video conferencing software such as Zoom or GoToMeeting and re-purpose […]