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Our Hometown, Inc. - - Page 27
19
Sep
Our Hometown, Inc. will be attending the National Newspaper Association’s Annual Convention & Trade Show, September 22-24, 2016 in Franklin, TN. Stop by our booth to see the newest products from Our Hometown, including responsive, interactive eEditions, our new WordPress-powered publishing platform, & reverse (multi-channel) publishing. Meet CEO Paul Kozma & VP of Sales & Marketing, Matt Larson as they give live demos of our newest products & talk about the […]
20
Jun
Our Hometown has launched the Duxbury Clipper‘s new website. Their new website is responsive and also utilizes Our Hometown’s newly launched device-friendly, interactive eEdition. Readers will also have access to Our Hometown’s unique SmartClickConnect platform, which tags and connects people, places, and other entities within the paper, creating a quick way to directly access additional, related stories, helping increase time on site and pageviews for advertisers. Readers can add or renew […]
20
Jun
Our Hometown would like to congratulate the Lakota Country Times on its strong showing at the 2016 South Dakota Newspaper Association Newspaper Contest! by LCT Staff PINE RIDGE—Lakota Country Times has shed its reputation as a small local paper after bringing home 14 awards at the 2016 South Dakota Newspaper Association Newspaper Contest. “I couldn’t be happier with what this newspaper has grown into in such a short amount of […]
16
Jun
I recently had the opportunity to attend the annual convention of the North Dakota Newspaper Association (NDNA) in Crosby, ND. It was Our Hometown’s first NDNA convention and my first time setting foot in the state. The adventure was prompted by an invite from Allan Burke, the publisher emeritus of the Emmons County Record. Since he became a customer in 2013, Allan and I have worked together on several projects […]
23
Feb
Breaking down the good & bad of clickbait articles Clickbait used to be a catch-all phrase for the types of articles that generated clicks but also lead readers away from the site they were on, sometimes through a maze of other sites, to get to the actual article they wanted to read. This puts publishers in a tricky position at times, because there’s nothing wrong with an interesting article title […]
19
Feb
Facebook will be releasing their Instant Articles publishing platform to all publishers April 2016. With this release, publishers get to make a decision and trade-off with Facebook – they can host full content on Facebook for a cut of shared Facebook advertising revenue, or if they sell their own advertising, they can take 100% of the profit. This in many ways goes against the content battle publishers have been fighting […]
5
Feb
The newspaper industry has lagged behind in terms of digital progress compared to other industries trying out the latest digital trend as it emerges. And while that has been changing as of late, there are other strengths that newspapers continue to hold such as high quality audiences, strong use of coupons, and a long-term relationship with their audience. Editor & Publisher lists 5 ways to take these strengths and further deepen […]
4
Feb
While Google News and Facebook news articles have become a topic of debate amongst hyperlocal newspapers, Facebook has mostly drawn its news from the largest publications out there as they test instant articles. The real question will become, can Facebook Instant Articles help instead of hurt hyperlocal news outlets. Local papers will have to decide if they will embrace news pulled into social media or shun it because of lost advertising […]
1
Feb
What makes a paywall successful? The New York Times & Wall Street Journal have both been successful in generating revenue via paid reader subscriptions for their digital content while other papers like The Sun & The Toronto Star continue to offer their content free online or have scrapped paywalls they initially used. Who’s right about whether or not to use paywalls? As publishers are discovering, it’s a balancing act […]
28
Jan
Different industry experts in different countries are focused on different priorities for 2016. From video content to digital marketing, increasing subscriptions to mobile speed and app usage, and the always important increasing revenue, each country has it’s own platforms and pitfalls to worry about. Read more about digital priorities of publishers around the globe at wan-ifra.org
