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General - - Page 38
2
Mar
If you offer digital subscription on your website, you’ll want to remind readers when their subscription is about to expire so that they’re more likely to renew it. You can also send reminders to recently expired users inviting them to comeback, perhaps enticing them with a discount or coupon code. To manage your renewal reminders, navigate to your WordPress Dashboard and find Memberpress → Reminders. The Reminders page will list […]
27
Feb
Today we had our first public webinar and discussed some of the top digital revenue opportunities for newspapers in 2020. We covered the following topics: Predictions for 2020 (starts at 0:48) Paywalls (starts at 11:06) Increasing Subscription Revenue (starts at 18:08) Email and Newsletter Marketing (starts at 21:26) Advertising/Sponsorship Revenue (starts at 24:11) Other Revenue Streams (starts at 26:40) Watch the full webinar video below
25
Feb
If you publish both articles and PDF E-Editions on your website, you can synchronize them to create an interactive E-Edition. This is done by going through the PDF pages and manually tagging each article to link it with the desired story. While it can be time consuming for a larger edition, it greatly improves the experience for readers who enjoy the PDF E-Edition and grants them the ability to share […]
28
Jan
One exciting feature of the AdRotate Pro plugin included with our WordPress CMS is the ability to display an ad or a group of ads only when viewing a specific category, allowing you to sell targeted advertising opportunities to your clients. A local sporting goods store, for example, may be interested in placing an ad that only shows on Sports articles, where readers are more likely to be interested in their products. […]
15
Jan
Our Hometown is happy to announce the release of our iOS and Android Applications (2.0) for mobile devices! We’ve been working with a few publishers throughout the development stage to prepare the final product, and we could not be more excited to offer this tool to all of our customers – we’ve even included a fresh batch of new features and upgrades to boot! First and foremost, our apps will synchronize […]
15
Dec
Our Hometown’s WordPress CMS includes the powerful GravityForms plugin, used to create custom submission or payment forms for nearly any purpose! It is extremely versatile and includes an intuitive interface that makes creating powerful forms easy. GravityForms features several pre-created fields that can be dragged into your form to quickly create lines for items like names, dates, phone numbers, e-mail addresses, & mailing addresses, but you also have the freedom to add your […]
13
Dec
The Best Customer Service in the business. Month-to-Month Contracts. For 23 years, Our Hometown has worked with newspaper publishers to help build and monetize their digital presence. We are a family business and customer service has always been our number one priority. We stand behind our customer satisfaction on a day-to-day basis. We don’t lock you into a long-term contract and then ignore you until it’s time to renew, like […]
1
Dec
Over the past decade, sponsored content on news websites has greatly evolved. Once seen as annoying, advertisement-like clutter, sponsored content is now accepted as a useful tool that, when used effectively, can be used to generate additional revenue without compromising your publication’s journalistic integrity. A recent article from NiemanLab.org highlights how The Texas Tribune has begun introducing sponsored content to their primary website after years of limiting visibility to a sister […]
6
Nov
I recently came across an interesting article from the International News Media Association titled, “Comments on news articles are dead, paving the way for conversations.” The article highlights how many publishers have moved away from allowing comments on their digital content due to the toxic nature that overtakes many online comment sections. However, the article also touches on some ways to improve your comments section – primarily by making it […]
5
Nov
Our-Hometown’s Article Slider widgets are a great way to prominently feature some of the more important or interesting stories on your website. However, not every important or interesting story has a high-quality image associated with it, and using low quality or oddly-sized images can result in an ugly-looking slider that seems to zoom in on a random area of whatever image is used – until now. We are happy to […]
