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General - - Page 7
5
Apr
Small changes can make a big difference in how readers see your paper The following column was contributed by our friend and industry expert, Kevin Slimp! Yesterday, I returned from a trip to New York, where I spoke at the New York Press Association (NYPA) Convention for two days. I was reminded that I spoke at my first NYPA convention 28 years ago. Time flies. Unlike many conventions where I’m […]
3
Apr
Reverse publishing at the basic level is the process of creating and managing all of your content directly on your website, including articles, blogs, galleries, advertising, e-editions and so forth. Any of this content can then be exported as needed for use in a page layout application, such as Adobe InDesign. This method uses common XML to structure and tag your content simplifying the import process.
30
Mar
Our-Hometown’s WordPress Publishing Platform uses the AddToAny plugin to add social sharing functionality to all Articles, Pages, Events and other Custom Post Types (when enabled). Each piece of content will feature a series of sharing icons that allow a reader to quickly share the content on their favorite social media networks, or via SMS and Email. The AddToAny icons are enabled on our websites by default, so you’ve likely seen […]
22
Mar
When speaking with news publishers about the value of offering a digital alternative to the printed newspaper, we’re often asked how the website can add value to their product. Sure, there are the obvious advantages on the newspaper’s end, such as new streams of revenue from digital subscriptions and online advertisements, but publishers want to know what advantages readers can expect. The key is using your website to supplement your […]
20
Mar
Our recent webinar focused on Search Engine Optimization for news publishers and highlighted various techniques for optimizing your website’s structure and content in order to improve visibility and ranking on popular search engines.
8
Mar
Our special LIVE WEBINAR on SEO For Newspapers is just one week away, and because the presentation will focus heavily on new AI language models like ChatGPT, we thought we would try something different this week. In an effort to demonstrate the true power and potential of the tool, we’ve asked ChatGPT itself to explain the impact its abilities will have on search engines and search engine optimization. Please enjoy […]
27
Feb
Copy Ad File Path Each user will need to set the local path to the folder that holds the Ad image files on your local computer. Instructions for finding and copying the path of your ad PDFs for each platform are below: Save Ad Path Into Your Profile Once you have the file path copied, log into your personal WordPress account (shared accounts will not work). From the WordPress admin […]
23
Feb
The Our-Hometown web platform utilizes the All in One SEO plug-in to provide a convenient interface to manage many aspects of the search engine optimization for your website. All in One SEO Setup All in One SEO provides a convenient wizard to guide you through the initial setup process, prompting for information about your website, including metadata, contact information, social links, and search appearance. All in One SEO Dashboard Step-by-Step: […]
22
Feb
Our-Hometown is excited to announce that our friend and industry expert Michael Cottam will be joining us on March 17th, 2023 to host a LIVE WEBINAR on SEO For Newspapers! The presentation will focus on Search Engine Optimization for news publishers and will highlight various techniques for optimizing your website’s structure and content in order to improve visibility and ranking on popular search engines. Michael will also cover several new […]
17
Feb
Below we provide an overview of article creation on your website, managing images, ads, and reverse publishing content to Adobe InDesign. Video Guide 00:21 – Article Creation — Overview 01:24 – Common Block Types and Panels 06:43 – Advanced Layouts 08:10 – Media Library and NextGEN Galleries 12:23 – Reverse Publishing — Articles 17:07 – Reverse Publishing — Display Ads 18:37 – Reverse Publishing — Classifieds Article Creation Advanced Layout […]
