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Industry News - - Page 24
27
May
Our-Hometown is excited to announce that our next Virtual Conference will take place on Friday, June 5th, at 11AM EDT. The conference will focus on different ways that newspapers have helped their communities throughout the COVID-19 pandemic, and how they plan on continuing to support their communities now that businesses are beginning to re-open. Joining Our-Hometown CEO Matt Larson as guest speakers will be Kristen Weaver from the Wilson County News […]
26
May
Our-Hometown hosted a Virtual Conference this past Friday, May 23rd, focusing on Donation and Subscription Strategies During the COVID-19 Pandemic. Our-Hometown CEO Matt Larson hosted the event and was joined by a panel of three speakers: Cecile Wehrman of JournalTrib.com, Tom Lappas of the Henrico Citizen, and Kyle Jorrey of The Thousand Oaks Acorn. There was a lot of great information presented and we are happy to share the full-length […]
26
May
At Our-Hometown, we’re proud of the service we provide and the customer support we’re able to offer. That support goes beyond just answering tickets, phone calls and emails, and includes the great content we’ve been producing to keep our customers in the loop on our latest features, news and updates. We’ve been delivering this content to our customers in the form of a weekly newsletter, and we’re excited to announce […]
24
May
One huge benefit to taking subscription orders through your website is the ability to enable Auto Renewing (or Recurring) subscriptions with the use of Stripe, our preferred supported payment gateway. Auto Renewing subscriptions are important because they represent predictable revenue that you can depend on being there on a monthly or yearly basis, and serve as a great method of retaining subscribers who might otherwise let their subscriptions lapse. Once a […]
20
May
With the coronavirus forcing the cancellation of most annual spring and summertime conferences, many publishers have been left feeling isolated with no avenue of communicating or sharing ideas with fellow publishers. Annual state conferences have always been a fantastic way to expand your network of contacts, discuss industry trends and learn about new products or technologies that may be useful to your publication; so these cancellations, albeit necessary, are disappointing. […]
13
May
Our-Hometown recently upgraded our customer websites to the new WordPress 5 release, which includes a major change with the introduction of the Gutenberg Block Editor. The new Block Editor allows for the creation of modern media rich pages and articles using a visual “block” interface that lets you easily add and arrange a variety of different blocks, ranging from simple elements like Paragraphs or Images to more complex widgets like MaxGalleria Photo Galleries or GravityForm Submission Forms. With […]
3
May
Last week, we touted how easy it is to Post an Article from a Mobile Phone thanks to some updates our engineers implemented in response to our annual New Features Survey, in which many of you mentioned the need for an improved mobile publishing experience. Now that you’ve been shown how to post a simple article, we’re going to take it a step further and show you how to create a Photo […]
9
Apr
The newspaper industry continues to be uprooted by the COVID-19 outbreak as publications world-wide are losing advertisers left, right and center while businesses look to cut costs. With little going on in terms of community happenings or events, and most businesses forced to close their doors to the public, retaining advertisers or attracting new ones seems like a daunting task. However, you can still use your leverage as a source […]
6
Apr
Our-Hometown CEO Matt Larson recently had the opportunity to sit down with Margaret Norris, Publisher/Editor of the Garden City News, Bethpage Newsgram, Jericho News Journal, Syosset Advance, and the Mid-Island Times, to discuss her use of our publishing platform. Specifically, they go over the Reverse Publishing tools that we offer and demonstrate how to use the system effectively when exporting to Adobe InDesign. Check out the interview in the videos below as […]
23
Mar
Your newsletter is an important tool for generating revenue on your website. Using newsletters to consistently reach your readers is not only a great way to keep them coming back to your site, but it is also a great way to attract advertisers. If you have a large enough mailing list, advertisers will be competing for your real estate and you won’t have any trouble selling ads in your newsletter […]
