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August, 2020 -
31
Aug
Advertising is often the primary source of revenue for newspapers and similar publications, and the AdRotate Pro plugin makes creating and managing digital advertisements on Our-Hometown’s WordPress Publishing Platform a breeze. One factor that is often overlooked, however, is the importance of routinely cleaning out old Adverts and Schedules to maintain an organized, efficient management area. When you navigate to AdRotate Pro -> Manage Adverts, the first thing you see are any Adverts that need […]
24
Aug
Our-Hometown CEO Matt Larson hosted another session of Office Hours this week, focusing on different ways to increase subscription revenue on your website. In this week’s session, Matt showed off our new Automated Newsletter Coupons tool, which allows you to easily send out special offers to former paid subscribers and free newsletter subscribers to entice them to subscribe to your publication or website. He also touched on a few other strategies for boosting […]
24
Aug
Our-Hometown hosted another Virtual Conference on Friday, August 21st on the topic of Rethinking Paywalls for Paid Print Newspapers. During the conference, Our-Hometown CEO Matt Larson introduced the different paywall configurations available on our WordPress Publishing Platform and discussed various ways to incorporate each type into a strategy that makes sense for paid print publications. Matt explains the differences between the following kinds of Paywalls: Hard Paywall Soft Paywall Metered Paywall Registration […]
24
Aug
Last week, Our-Hometown published some Tactics for Increasing Subscription Revenue, which focused heavily on our recently released Automated Newsletter Coupons plugin. Today, we’re happy to announce an exciting limited time offer: We’ll set up the Automated Newsletter Coupons plugin and configure your first Promotion totally free of charge if you fill out our Plugin Setup Form below by the end of the week! The Automated Newsletter Coupons plugin streamlines the process of delivering […]
19
Aug
Our-Hometown’s WordPress Publishing Platform includes a variety of tools to help you increase revenue across your website, including everything from advertisement management plugins like AdRotate Pro to custom Paid Submission Forms in GravityForms. The sky is the limit on our platform, and we’re always sharing new and unique ideas for generating revenue with our customers. However, it is important not to forget about the most traditional source of revenue: Paid Subscriptions. Despite […]
19
Aug
Last month, we introduced our new Privacy Policy Popup feature to help websites on our platform comply with GDPR and CCPA Regulations. This feature enables a popup that displays when readers visit the site for the first time, prompting them to read and accept your Privacy Policy in order to close the popup and continue using your website. Similar popups now exist on many of the most popular sites on the web […]
17
Aug
Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers will take place on Friday, September 4th at 12PM EST. Have you ever had a print subscriber call to cancel their free print subscription because they “get all the news for free online anyway?” This has become a common trend for publishers as their print audience continues to migrate online at the expense of the paper’s print advertising reach and revenue. […]
17
Aug
Back to School season is upon us! Although the extent to which students will be returning to classrooms is still largely up in the air across the country, many newspapers are hard at work preparing their upcoming “Back to School” or “Fall Sports” themed special sections for distribution in the weeks to come. Special sections are a great way to generate additional advertising revenue while also providing a useful service […]
17
Aug
Our-Hometown hosted another session of Office Hours on Monday, where CEO Matt Larson showed off our new Watermark plugin! This newly-rolled out feature allows you to easily protect your digital property with a super-imposed Watermark to prevent thieves from re-using your content without permission. It can be configured to automatically apply this watermark to all photos as they are uploaded to your Media Library, or you can manually apply the […]
10
Aug
Our-Hometown hosted another session of Office Hours on Monday, focusing this week on Scheduling Content to Go Live on WordPress. Rather than waking up in the early morning hours to publish all of the stories and PDFs from your new edition, you can prepare everything in advance and simply schedule these items to publish ahead of time. Our-Hometown CEO Matt Larson demonstrated this capability and more in this week’s session. We’re happy to share […]
