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September, 2020 -
30
Sep
The recently announced Platform-wide Rollout of the GDPR Privacy Policy Popup has been completed successfully and this feature is now live on your website. When visiting the website for the first time, readers will see a popup along the bottom of their screen noting that by continuing to use the site, they are agreeing to your site’s Privacy Policy. The reader can click the Accept button to hide this popup or they can click the Privacy Policy button to […]
28
Sep
Our-Hometown President and CEO Matt Larson hosted another session of Office Hours on Monday, continuing his demonstration of our Reverse Publishing Suite and related tools & processes for optimizing your newspaper’s workflow. Article Statuses are a great way for a team of writers to keep their content organized by setting the status of each article they work on or publish. Statuses range from “Pitch” and “Draft”, which indicate the story is either still […]
27
Sep
Our-Hometown is pleased to welcome Cassandra & Darren Ivy and the rest of The Voice News of Southeast Nebraska‘s team to our neighborhood of publishers! The Voice News of Southeast Nebraska covers news and events in over 25 communities in southeastern Nebraska, reaching over 4,000 households and 10,000 readers with each edition. However, despite an impressive print readership, their digital offerings were limited. Cassandra & Darren came to us in search […]
27
Sep
Many customers at Our-Hometown have expressed interest in selling physical items on their website, and while we’ve always had the option of setting up a basic order form for a single product, we’ve lacked a full-fledged “Shopping Cart” that would allow a visitor to add several items to a cart for a single checkout. Thankfully, we now support simple integration with Shopify, making it easier than ever to sell your physical […]
23
Sep
Our-Hometown’s WordPress Publishing Platform includes a very simple Polls tool that customers can use to poll their readers and gauge public opinion on various topics. With election season just around the corner, many newspapers are hosting polls related to local or national elections to get a sense of which way their readers are leaning towards voting. This data can be valuable to your own marketing strategy, as well as to advertisers […]
21
Sep
Our-Hometown President & CEO Matt Larson hosted another session of Office Hours this week, focusing once again on our extremely powerful Reverse Publishing tool. This week, Matt introduces some advanced techniques for using Reverse Publishing, such as how to export bold & italics text and how to merge new changes with existing content. Fortunately, if you missed any of this session, we have you covered! Check out the full-length video replay of […]
21
Sep
One question we’re often asked by customers and prospective customers is, “How can we get more traffic to our site?” That is a pretty open-ended question, and of course there are an infinite number of ways to get more traffic to your website. However, one effective strategy is to market to your existing audience — print readers — by making frequent mention of the website in your print edition. You’d be […]
21
Sep
Our-Hometown’s latest Virtual Conference took place this past Friday, featuring one of our most popular platform features: Reverse Publishing! Our Reverse Publishing Suite allows publishers to draft and publish all of their article content on the website before exporting the entire edition to be placed in an InDesign document to create the print edition. This system drastically reduces the time it takes for publishers to update their website with new content, which […]
16
Sep
Our-Hometown’s President and CEO Matt Larson recently contributed the following article to the September issue of the National Newspaper Association’s Publisher Auxiliary publication! The article highlights several of the challenges currently facing the print publishing industry and offers a range of solutions to combat each issue, while also praising the NNA for taking the same approach with their upcoming virtual conference, which replaces the traditional in-person experience at the annual […]
15
Sep
Our-Hometown would like to pass along our congratulations to award winners in the New York Press Association’s 2019 Better Newspaper Contest — especially to our customers who took home some well-deserved recognition! The Better Newspaper Contest is the New York Press Association’s (NYPA) statewide competition that judges newspapers on their content in a few different categories, such as writing/reporting, photography, advertising and more. Winners were finally announced last month after […]
