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Staff - - Page 14
19
Sep
As a customer of Our-Hometown, you’re probably aware that you can use the included Newsletter plugin to send e-mails to your subscribers and anyone else who has enrolled in your mailing list. What you might not know is just how valuable this mailing list is to local businesses and advertisers looking to market themselves to a new audience. Take advantage of the data you’ve collected and use it to generate […]
5
Sep
In this month’s Publisher Interview, Guy Roginson of SignalsAZ.com joined Matt Larson once again, this time to discuss how he is leveraging FIVE different forms of digital advertising available on our platform in a single campaign for a large client. In this campaign, Guy put together a package for his client that utilizes virtually all of the major advertising tools that we offer to benefit both the advertiser as well […]
14
Aug
Critical Thinking Ultimate Cheatsheet Ask these questions whenever you discover or discuss new information! Who: Benefits from this? Is this harmful to? Makes decisions about this? Is most directly affected? Have you also heard discuss this? Would be the best person to consult? Will be the key people in this? Deserves recognition for this? What: Are the strengths/weaknesses? Is another perspective? Is another alternative? Would be a counter-argument? Is the […]
29
Jul
At Our-Hometown, we are always researching, developing and implementing new ways to benefit our customers’ advertisers, thereby benefiting our customers themselves. This week, we’re going to highlight a few recent updates we’ve made, as well as some standard methods to add value to advertisers on our websites. 1. E-mail CSV Stat Reports (AdRotate) When advertisers run a campaign on your website, they likely expect a report highlighting the performance of […]
23
Jul
Our-Hometown has introduced some new functionality to our Display Ads, which are ads from the Print Edition that are either extracted by our staff or sent as a folder of pre-cropped ads along with your PDF pages to be published with each edition. These new features will benefit advertisers by making it easier for readers to identify or contact a business for an ad they are seeing, and ensuring that their […]
22
Jul
In the print media business, growing your readership is king. We are always looking for ways to reach new customers and generate more subscription revenue. One thing that often gets overlooked is the importance of retaining these subscribers once you’ve landed them. Fortunately, MemberPress provides two great tools to help you do just that. Auto-Renewing Memberships Auto-Renewing Memberships are extremely effective in retaining subscribers, if for no other reason than that […]
15
Jul
When we introduced Reverse Publishing from WordPress to InDesign for articles, the feedback was overwhelmingly positive and we quickly realized the importance of this feature to the online and print publishing industry. We knew that we had to continue expanding upon the idea and bring similar functionality to other areas of the printing process. We are now able to offer a full Classifieds System with Reverse Publishing! This system allows you […]
15
Jul
We have a quick tip for our customers looking to improve their website’s SEO performance. By default, our websites URLs are structured with just the article title included as follows: website.com/articles/article-title/ Many customers have noticed better SEO performance by including the category in the URL structure as well. This is easily accomplished by marking one checkbox on our settings page. From your WordPress Dashboard, look for the link titled OHT Settings. Just […]
15
Jul
Did you know that it is possible to use more than one mailing list within your newsletter plugin? Usually, newsletter subscribers are always added to the default mailing list, but you can actually create several different mailing lists to target different segments of readers, and can even give the subscriber the option to choose which lists to subscribe to. Building Your Lists From the Newsletter plugin dashboard, hover over List Building and […]
7
Jul
We recently published two posts detailing our Event Calendar system and Using your Newsletter to Sell Digital Subscriptions. Now, we’re going to combine the two and cover how to send an Event Newsletter. An Event Newsletter is useful for promoting local events, whether they are sponsored events or hosted by the public, and is a great way to expand a publication’s community reach. Sending an Event Newsletter is very similar to sending a […]
