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Staff - - Page 2
21
Sep
Our-Hometown President & CEO Matt Larson hosted another session of Office Hours this week, focusing once again on our extremely powerful Reverse Publishing tool. This week, Matt introduces some advanced techniques for using Reverse Publishing, such as how to export bold & italics text and how to merge new changes with existing content. Fortunately, if you missed any of this session, we have you covered! Check out the full-length video replay of […]
21
Sep
One question we’re often asked by customers and prospective customers is, “How can we get more traffic to our site?” That is a pretty open-ended question, and of course there are an infinite number of ways to get more traffic to your website. However, one effective strategy is to market to your existing audience — print readers — by making frequent mention of the website in your print edition. You’d be […]
21
Sep
Our-Hometown’s latest Virtual Conference took place this past Friday, featuring one of our most popular platform features: Reverse Publishing! Our Reverse Publishing Suite allows publishers to draft and publish all of their article content on the website before exporting the entire edition to be placed in an InDesign document to create the print edition. This system drastically reduces the time it takes for publishers to update their website with new content, which […]
16
Sep
Our-Hometown’s President and CEO Matt Larson recently contributed the following article to the September issue of the National Newspaper Association’s Publisher Auxiliary publication! The article highlights several of the challenges currently facing the print publishing industry and offers a range of solutions to combat each issue, while also praising the NNA for taking the same approach with their upcoming virtual conference, which replaces the traditional in-person experience at the annual […]
15
Sep
Our-Hometown would like to pass along our congratulations to award winners in the New York Press Association’s 2019 Better Newspaper Contest — especially to our customers who took home some well-deserved recognition! The Better Newspaper Contest is the New York Press Association’s (NYPA) statewide competition that judges newspapers on their content in a few different categories, such as writing/reporting, photography, advertising and more. Winners were finally announced last month after […]
14
Sep
Our-Hometown’s CEO Matt Larson expanded on last week’s review of our Reverse Publishing feature during this week’s Office Hours by showing off the Reverse Publishing Classifieds add-on. Reverse Publishing is a powerful concept that allows you publish content to your website piece by piece before exporting the entire edition for easy placement into an InDesign template. The Reverse Publishing Classifieds add-on applies this same principle to Classifieds — allowing you to take orders through […]
14
Sep
In today’s digitally-dominated world, social media platforms like Twitter are often the best sources for following “live news” as it happens. Before the TV crews show up and before the articles are written, many news stories, big and small, start out as a single message from a person who sees something happen in real time and decides to Tweet about it. Or post it on Facebook. Or share a photo on […]
9
Sep
Our-Hometown’s engineers have introduced a small quality-of-life update that improves the process for broadcasting articles via the E-mail Newsletter. Every Article on our platform includes a Broadcast Options panel on the edit screen, which includes a button to “Share via E-mail Newsletter.” This button immediately creates a newsletter featuring the article and sends it out to your newsletter mailing list. However, we received some feedback from customers who expected a confirmation […]
7
Sep
NOTE: This offer has been extended through the end of October! Our-Hometown CEO Matt Larson announced some exciting news at today’s session of Office Hours: Beginning today and for a LIMITED TIME, our Reverse Publishing tool will be made available by request to any Full Service (Extraction) customers currently using our WordPress Publishing Platform! As a full-service customer, you are already taking advantage of our Article & Ad Extraction service, […]
7
Sep
Our-Hometown’s CEO Matt Larson focused on Our-Hometown’s Reverse Publishing feature during this week’s Office Hours, which took place yesterday afternoon. Reverse Publishing is a simple but powerful concept. Rather than producing content for your print publication, sending it to the printer, and then manually re-creating the same content on your website, you can streamline your workflow by drafting, editing, and publishing all of your content directly to the website first, where it can later be exported for […]