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COVID19 -
27
Sep
At Our-Hometown, the security of our customers’ websites and data is one of our top priorities. While there are no new specific security threats to warn you about, we thought it would be a good idea to pass along some general tips for internet security in the COVID-age. 1. Use Two-Factor Authentication Two-Factor Authentication is probably the single most powerful tool you have to protect against criminals trying to access […]
20
May
With the coronavirus forcing the cancellation of most annual spring and summertime conferences, many publishers have been left feeling isolated with no avenue of communicating or sharing ideas with fellow publishers. Annual state conferences have always been a fantastic way to expand your network of contacts, discuss industry trends and learn about new products or technologies that may be useful to your publication; so these cancellations, albeit necessary, are disappointing. […]
19
Apr
Throughout the COVID-19 pandemic, we’ve worked with publishers to provide tips on retaining advertisers, shared advice on new revenue sources like podcasts, and introduced innovative ways for newspapers to serve their communities. However, one of the most powerful tools you have at your disposal in the battle to stay profitable is Our-Hometown’s Stats Website, powered by Matomo. As a customer of Our-Hometown, your website’s stats are automatically tracked and recorded, […]
5
Apr
Schools across the country have effectively ended their school year because of the coronavirus, but that doesn’t necessarily that mean summer vacation is starting early! Many parents have been burdened with homeschooling their children, often times having to teach their children material that they themselves haven’t studied since highschool. We’ve been thinking about ways that newspapers can help both parents and students while the pandemic keeps them away from traditional […]
5
Apr
The newspaper industry has been flipped upside-down in a lot of ways due to the effect the coronavirus pandemic has had on our society. Understandably, funds are tight for everyone, as most newspapers have lost significant advertisers and the revenue that goes with them. Of course, there is no miracle solution to get that money back, but one promising trend we’ve seen develop with a few of our customers is […]
29
Mar
The team here at Our-Hometown, Inc feels a responsibility to help our customers deliver relevant information to their readers as quickly as possible during the challenging weeks and months ahead. One area that we feel has been lacking amidst all of the chaos is the streamlining of information from local businesses and their operating status. With so many businesses, restaurants, bars, and offices either closed entirely or scaling back their hours […]
26
Mar
Our-Hometown is proud to have assisted FloridaWeekly.com in launching what we consider a prime example of an informative, helpful, and engaging COVID-19 resource page. Together, we were able to build a platform that benefits the people in the community as well as local businesses looking for a way to reach their consumers. We’ll take a look at some of the key features of the page below. Visit the Florida COVID-19 […]
24
Mar
The ongoing COVID-19 pandemic has the potential to push many small business and local newspapers into dire financial straits. We aim to help our customers below by sharing ideas and proven methods that other publications are using to weather the storm and stay financially viable. If you have any ideas of your own, feel free to e-mail us at ops@our-hometown.com and we’ll do whatever we can to help implement your idea. SignalsAZ: Directory for […]
12
Mar
Due to the evolving situation regarding the COVID-19 virus, we feel it is important to remind our customers of the “Breaking News” features supported on our websites so that you are able to quickly relay important information to your readers as needed. 1. Posting Breaking News You can create a “Breaking News” article the same way that you create any other article, by navigating to the Articles tab on your […]
6
Feb
If your publication requires a paid digital subscription, you’ve likely encountered a circumstance where you want to provide content for free. There are many reasons why you may want to allow readers to access a specific article, or even an entire edition, without a subscription. Maybe there is an important community event that you feel should be shared with everyone. Perhaps there was a major tragedy, and you’ve recognized the […]
