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General - - Page 16
19
Apr
According to Pew Research, 89% of Americans get news from digital devices. Despite this fact, many newspapers in the US do not have a website (or don’t have the resources to keep it updated with current news). Join us May 26th at 2pm EST for a discussion on Our Hometown’s Digital Initiative to get all US newspapers online. See below for a video overview of the VPA’s program, which helps […]
18
Apr
Our-Hometown, Inc. and the Virginia Press Association teamed up earlier this year to launch Our-Hometown’s first Digital Initiative. The Digital Initiative is a program aimed at helping traditional print newspapers transition to a modern digital model, complete with a new mobile-friendly website that introduces several new opportunities for generating revenue. Newspapers that are members of the Virginia Press Association are eligible to enroll in the program, which offers Our-Hometown’s WordPress […]
13
Apr
Our-Hometown’s Digital Initiative partnership with the Virginia Press Association has already helped transition several Virginia newspapers to modern, mobile-friendly websites that will help increase readership and provide exciting new revenue opportunities for publishers. After testing the concept with our friends at the VPA, we’re excited to officially announce the launch of the Our-Hometown Digital Initiative — now open to all Press Associations across the country! The goal of the Digital […]
12
Apr
Our Hometown President & CEO Matt Larson joined our friends at Online Media Campus on Thursday, April 7th at 2 PM EST for another LIVE WEBINAR event: “Serving the Growing Mobile Audience – Tips on Responsive Websites and Native App Design.” During the discussion, Matt outlined some tips and tricks for attracting a mobile audience and gave advice on designing websites and apps that are mobile-friendly. Check out the video recap or […]
30
Mar
Our-Hometown is pleased to share another guest post from our friend and industry expert Kevin Slimp ahead of next week’s LIVE webinar event: Increase Revenue by Designing More Effective Advertising. Be sure to register for the event at the link above — attendance is free for all Our-Hometown customers! Enjoy the following from Kevin: I had a great time in March, as I got out a little more to visit […]
30
Mar
The WordPress Block Editor, sometimes referred to as the Gutenberg editor, is a powerful but easy-to-use visual editor that allows you to create attractive Articles and Pages using a series of content-specific “blocks.” Each block has their own settings and customization options depending on which type of block is being used. Each different piece of a traditional text document — headings, paragraphs, lists, images, etc. — will have its own […]
16
Mar
Our-Hometown is happy to announce another LIVE WEBINAR EVENT coming up in April: “Social Media Marketing for Newspapers.” In this webinar, Our-Hometown president & CEO Matt Larson will discuss the basics of growing an audience on social media and provide some techniques for converting that audience into digital subscribers to your content. Learn what you need to consider in order to map out and execute a successful social media marketing […]
9
Mar
Our-Hometown is excited to announce that president & CEO Matt Larson will be joining our friends at Online Media Campus on Thursday, April 7th at 2PM EST for another LIVE WEBINAR event: “Serving the Growing Mobile Audience – Tips on Responsive Websites and Native App Design.” The presentation will focus on optimizing your website for the best reader experience on mobile devices, including the benefits of using a native iOS/Android […]
4
Mar
The following is a guest column contributed by Mr. Kevin Slimp, aka the “News Guru” and host of the Kevin Slimp Webinar Series. It’s late as I write this column, just around midnight. There’s nothing unusual about that. I tend to write my columns, stories, and books late in the evening. Apparently, that’s not the norm for most famous writers in history. Maybe I should take a clue from them. […]
3
Mar
As a news publisher, it’s natural to want to get as many eyes on your newly published content as possible, but how can you make sure that only those who’ve paid for access are able to read it? In the age of Netflix and other content streaming services, account sharing has become a natural way of life for many digital consumers — is there any way to stop it? Fortunately, […]