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General - - Page 36
3
May
Last week, we touted how easy it is to Post an Article from a Mobile Phone thanks to some updates our engineers implemented in response to our annual New Features Survey, in which many of you mentioned the need for an improved mobile publishing experience. Now that you’ve been shown how to post a simple article, we’re going to take it a step further and show you how to create a Photo […]
29
Apr
As a newspaper, attracting visitors to your website with worthwhile news content should always be your primary goal, but getting these users to stick around after reading the morning headlines is also important. Anytime you can get visitors to engage and interact with your website is an opportunity for revenue – the longer a user spends on the site, the more pages they’ll visit and the more ads they’ll view. […]
26
Apr
Our-Hometown’s publishing platform includes a variety of different ways to publish your news content to the web. You can publish articles manually from your WordPress Dashboard on any computer, or take advantage of our PDF Extraction service to populate your website with content from your print edition. You can even publish content from Google Docs using our Google Docs to WordPress Plugin, or use our Multi-Site Publishing tool to transfer an existing […]
19
Apr
Throughout the COVID-19 pandemic, we’ve worked with publishers to provide tips on retaining advertisers, shared advice on new revenue sources like podcasts, and introduced innovative ways for newspapers to serve their communities. However, one of the most powerful tools you have at your disposal in the battle to stay profitable is Our-Hometown’s Stats Website, powered by Matomo. As a customer of Our-Hometown, your website’s stats are automatically tracked and recorded, […]
12
Apr
Our-Hometown is proud to welcome the newest member of our Neighborhood of Newspapers: The Troublesome Creek Times! The Troublesome Creek Times has been in production since 1980, providing Knott County, Kentucky and the surrounding area with local and regional news on a weekly basis. Now, after hundreds of press awards and over 40 years of success in the print world, they’re bringing their content to the web with a new and […]
12
Apr
It has been clear for some time that digital journalism is king in today’s world, but the COVID-19 outbreak has really accelerated the need for many publishers to adapt — and that doesn’t just mean updating their websites more frequently. In order to truly adapt, you need to take advantage of all the different kinds of digital media available online and leverage it to generate new readers, new advertisers, and […]
9
Apr
The newspaper industry continues to be uprooted by the COVID-19 outbreak as publications world-wide are losing advertisers left, right and center while businesses look to cut costs. With little going on in terms of community happenings or events, and most businesses forced to close their doors to the public, retaining advertisers or attracting new ones seems like a daunting task. However, you can still use your leverage as a source […]
6
Apr
Our-Hometown CEO Matt Larson recently had the opportunity to sit down with Margaret Norris, Publisher/Editor of the Garden City News, Bethpage Newsgram, Jericho News Journal, Syosset Advance, and the Mid-Island Times, to discuss her use of our publishing platform. Specifically, they go over the Reverse Publishing tools that we offer and demonstrate how to use the system effectively when exporting to Adobe InDesign. Check out the interview in the videos below as […]
5
Apr
Schools across the country have effectively ended their school year because of the coronavirus, but that doesn’t necessarily that mean summer vacation is starting early! Many parents have been burdened with homeschooling their children, often times having to teach their children material that they themselves haven’t studied since highschool. We’ve been thinking about ways that newspapers can help both parents and students while the pandemic keeps them away from traditional […]
5
Apr
The newspaper industry has been flipped upside-down in a lot of ways due to the effect the coronavirus pandemic has had on our society. Understandably, funds are tight for everyone, as most newspapers have lost significant advertisers and the revenue that goes with them. Of course, there is no miracle solution to get that money back, but one promising trend we’ve seen develop with a few of our customers is […]
