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Revenue - - Page 5
3
Mar
As a news publisher, it’s natural to want to get as many eyes on your newly published content as possible, but how can you make sure that only those who’ve paid for access are able to read it? In the age of Netflix and other content streaming services, account sharing has become a natural way of life for many digital consumers — is there any way to stop it? Fortunately, […]
16
Feb
Our-Hometown’s support team is often asked how to track statistics for an advertisement or banner that is included inside of a newsletter, or if it is even possible to do so. It is important to be able to provide stats for these newsletter banners and advertisements so that you can provide reports to advertisers and potential advertisers inquiring about an open ad slot. We’re happy to report that it is […]
15
Feb
Through its participation in the Our-Hometown Digital Initiative — Virginia Press Association partnership, the Courier-Record has been able to build upon a large Facebook following, with the launch of a new website powered by our fully customized WordPress platform. The award-winning Courier-Record is a weekly news publication in Blackstone VA. Serving Nottoway, Lunenburg and surrounding counties, the Courier-Record newspaper has a weekly circulation of 6,150. With a reputation for honest […]
31
Jan
Redesigns. They’ve been on my mind a lot lately. When Ed Henninger, the undisputed guru of newspaper and magazine design, decided to retire three years ago (I never really thought he was serious), we had several conversations about his decision. I’ll never forget when he told me he was “done.” “I’m closing down my website. I’m getting rid of my Adobe software subscription. I’m going to give my large page […]
21
Jan
Join The Webinar UPDATE: Lee Wolverton, the Vice President of News and Executive editor at HD Media Co., LLC — the plaintiff in the lawsuit — will be joining the webinar as a special guest panelist! Our-Hometown is excited to announce that we’ll be hosting a LIVE interview & AMA (Ask Me Anything) event with Paul T. Farrell Jr. of Farrell & Fuller, LLC and Bob Fitzsimmons of Fitzsimmons Law […]
18
Jan
MemberPress is the plug-in that powers digital subscriptions on the vast majority of Our-Hometown customers’ websites. It allows publishers to restrict their premium content to paid subscribers, while also providing all of the tools needed to create and manage various subscription options and collect payment from their customers.
20
Dec
Our-Hometown is excited to announce the first major LIVE WEBINAR event of the new year for news publishers: SEO For Newspapers on January 27th, 2022 at 12PM EST. Search Engine Optimization (SEO), put simply, refers to the practice of improving your website’s performance in search results across major search engines like Google, Bing, or Yahoo. Generally speaking, a website that performs better in search results is more likely to see […]
20
Dec
Email marketing can be a powerful tool for generating new revenue for a newspaper or website, generally by appealing to new subscribers with a preview of your content and inviting them to subscribe. However, a lot of newspapers overlook the importance of appealing to former subscribers — many of whom are even more likely to subscribe under the right circumstances. Our Automated Newsletter Coupons feature aims to do just that […]
13
Dec
Nowadays, most publications with an online presence allow visitors to subscribe to an email newsletter to receive important updates and breaking news, even if the visitor isn’t yet ready to become a paid digital subscriber. The goal is to build a list of newsletter subscribers that are essentially “leads” — people who were interested enough to join your free mailing list and receive your emails, but haven’t committed to paying […]
1
Nov
Join Our-Hometown President & CEO Matthew Larson later this month for another LIVE WEBINAR EVENT focusing on Reviving Newspapers in Digital News Deserts, hosted by our friends and partners at Online Media Campus. The presentation is scheduled for November 18th at 2PM EST. In the presentation, Larson will identify ways for newspapers to expand their digital outreach and take advantage of the massive online audience waiting to consume the news […]