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Study -
31
Dec
Internal links may seem simple; however, they are an incredibly powerful tool for improving your website’s SEO. By effectively using links between pages on your site, you can enhance user experience, help search engines better understand your content, and distribute “link equity” to pages you want to rank higher. What Are Internal Links?: A hyperlink that connects two pages within the same domain is an internal link. For example, if […]
28
Nov
The Recorder, a local newspaper covering three rural counties in western Virginia, was recently featured in a PBS NewsHour segment about the sustainability of local journalism. Additionally, The Recorder was singled out this year as one of 17 “Bright Spots” for local news outlets, as part of the 2023 “State of Local News Project” published by the Local News Initiative at Northeastern University’s Medill School of Journalism. The report, in […]
5
Nov
In the rapidly evolving landscape of artificial intelligence (AI), publishers are finding themselves at a crossroads. The emergence of generative artificial intelligence (G-AI) systems has brought about a technological revolution, but with it comes a pressing question: How do we protect our creative content in this new digital age? The Challenge: A recent white paper by the News-Media Alliance highlights a critical issue facing publishers today—the pervasive copying of expressive […]
4
Oct
Kevin shares what he learned while critiquing papers in Colorado The following is a guest post contributed by our friend and partner, Kevin Slimp! A funny thing happened to me in Denver a few days ago while I was in town to speak at the Colorado Press Association Convention. I had just finished my fourth presentation of the weekend. The topic was “Designing a Better Newspaper.” Most of the folks […]
30
Aug
The following is a Guest Column contributed by our friend and colleague Kevin Slimp ahead of our September webinar, “Combining the Power of Photoshop & InDesign” on the 15th! Younger readers might not know what I’m writing about when I mention Facebook “memories.” Still, most of you are familiar with those daily reminders that pop up each morning to remind you of what you were doing one, two, or even […]
10
Jul
In our latest podcast, the Our-Hometown team shares their insights on an episode by ColdFusion on the Dead Internet Theory, a concept suggesting most internet activity is the work of bots. They believe this issue, driven by profit and occasional geopolitical interference, is a significant challenge we need to address.
5
Jul
Our-Hometown, Inc. will be hosting a LIVE WEBINAR on Reverse Publishing AI Generated Content later this month on July 20th at 3PM Eastern. We’ve recently hosted live webinars on AI Generated Content and AI Generated Imagery, demonstrating how publishers can leverage the power of popular AI models like ChatGPT and DALL-E to produce written articles and related stock imagery for their websites. Now, we’re ready to tie it all together and demonstrate how […]
8
Jun
No two newspapers are alike. At least, they shouldn’t be. The following is the latest column contributed by our friend and partner, Kevin Slimp! Don’t miss Kevin’s upcoming webinar, “Creating More Effective Advertising For Increased Revenue” on June 22nd. As always, attendance is free for Our-Hometown customers! If you regularly read my columns, you know that I write about focus groups quite often. Don’t worry. I’m not writing bout focus […]
25
May
Our-Hometown, Inc. will be hosting a LIVE WEBINAR on using AI for Image Generation on June 29th at 3PM Eastern. We’ve seen AI technologies advance at a rapid pace throughout the first half of 2023, and that trend isn’t expected to stall out any time soon. One of the major tools released to the public this year is DALL-E 2 by OpenAI (the same company who brought you ChatGPT). DALL-E 2 […]
13
Apr
Join Our-Hometown, Inc. for our upcoming LIVE Webinar on May 18th at 3PM Eastern time, focusing on the powerful A.I. language model, ChatGPT, and how news publishers can utilize it to create valuable content. Register now to learn more! Our-Hometown customers and members of our partnered press associations attend for free.
