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Study Archives - Page 2 of 2 -
7
Dec
As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor […]
16
Nov
From Finances Online’s 51 Key Online Payment Software Statistics You Must Learn: 2022 Data Analysis & Market Share: “This year’s findings from McKinsey’s Digital Payments Consumer Survey revealed a prevailing trend: 4 in 5 Americans used some form of online payment system. The survey also reveals some new online payment method statistics trends, such as cryptocurrency and ‘buy now, pay later’ (BNPL) (Goel et al., 2021).” The Breakdown According to […]
2
Nov
Our-Hometown’s engineers have released a small update to our Top Stories widget, adding the option to showcase the top performing stories of the past year. Previously, the widget was limited to a more immediate timeframe and only able to display the most popular articles of the past week, two weeks, one month, three months, or six months. Check out an example of the Top Stories widget in action on SignalsAZ […]
19
Oct
Our-Hometown’s WordPress Publishing Platform includes support for three popular payment gateways that allow your readers and customers to place orders and make payments online through your website: Stripe, Authorize.net, and PayPal. Over the years, Stripe has emerged as our preferred payment gateway because of how easily it integrates with our suite of plugins and software. While Stripe remains a completely safe and secure option, there are some additional steps you […]
9
Mar
Our-Hometown is excited to announce that president & CEO Matt Larson will be joining our friends at Online Media Campus on Thursday, April 7th at 2PM EST for another LIVE WEBINAR event: “Serving the Growing Mobile Audience – Tips on Responsive Websites and Native App Design.” The presentation will focus on optimizing your website for the best reader experience on mobile devices, including the benefits of using a native iOS/Android […]
31
Jan
Redesigns. They’ve been on my mind a lot lately. When Ed Henninger, the undisputed guru of newspaper and magazine design, decided to retire three years ago (I never really thought he was serious), we had several conversations about his decision. I’ll never forget when he told me he was “done.” “I’m closing down my website. I’m getting rid of my Adobe software subscription. I’m going to give my large page […]
21
Jan
Join The Webinar UPDATE: Lee Wolverton, the Vice President of News and Executive editor at HD Media Co., LLC — the plaintiff in the lawsuit — will be joining the webinar as a special guest panelist! Our-Hometown is excited to announce that we’ll be hosting a LIVE interview & AMA (Ask Me Anything) event with Paul T. Farrell Jr. of Farrell & Fuller, LLC and Bob Fitzsimmons of Fitzsimmons Law […]
22
Oct
Our-Hometown is excited to announce an upcoming customer-exclusive Live Webinar on Getting People to Pick Up Your Paper, hosted by special guest speaker Kevin Slimp! The webinar will take place via GoToMeeting on Thursday, November 12th at 2PM Eastern, and registration is free for all Our-Hometown customers! Kevin Slimp is a widely-recognized speaker, trainer and writer in the newspaper industry. He has been featured as a keynote speaker at many state […]
30
Sep
Research conducted by the American Press Institute shows that Millennials, who it is thought have a much more entitled viewpoint to digital media, do in fact use paid subscription services to access a variety of digital & print media. While digital entertainment lead the pack, a surprising amount of Millennials also used paid digital & print subscriptions to magazines, newsapps, & newspapers. Original article & research published by the American […]