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Study - - Page 2
11
Apr
Written by OHTGPT, Edited by Matt Larson As a marketer, I am always searching for ways to create high-quality content that resonates with my audience. And that’s why I was thrilled to discover ChatGPT – a game-changing language model that has transformed the way I approach content creation. The power of ChatGPT is nothing short of remarkable. It’s like having an endless library of content ideas and inspiration right at […]
5
Apr
Small changes can make a big difference in how readers see your paper The following column was contributed by our friend and industry expert, Kevin Slimp! Yesterday, I returned from a trip to New York, where I spoke at the New York Press Association (NYPA) Convention for two days. I was reminded that I spoke at my first NYPA convention 28 years ago. Time flies. Unlike many conventions where I’m […]
8
Mar
Our special LIVE WEBINAR on SEO For Newspapers is just one week away, and because the presentation will focus heavily on new AI language models like ChatGPT, we thought we would try something different this week. In an effort to demonstrate the true power and potential of the tool, we’ve asked ChatGPT itself to explain the impact its abilities will have on search engines and search engine optimization. Please enjoy […]
8
Feb
The following guest column was contributed by our friend and industry expert, Kevin Slimp! Don’t miss Kevin’s LIVE webinar on “Advanced Skills in Photoshop” next Thursday, February 16th at 3PM EST. It is available to Our-Hometown customers free as part of the Kevin Slimp Webinar Series! Earlier this month, I traveled about an hour from my home to conduct focus groups for a weekly newspaper in Tennessee. Focus groups come […]
7
Dec
As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor […]
16
Nov
From Finances Online’s 51 Key Online Payment Software Statistics You Must Learn: 2022 Data Analysis & Market Share: “This year’s findings from McKinsey’s Digital Payments Consumer Survey revealed a prevailing trend: 4 in 5 Americans used some form of online payment system. The survey also reveals some new online payment method statistics trends, such as cryptocurrency and ‘buy now, pay later’ (BNPL) (Goel et al., 2021).” The Breakdown According to […]
2
Nov
Our-Hometown’s engineers have released a small update to our Top Stories widget, adding the option to showcase the top performing stories of the past year. Previously, the widget was limited to a more immediate timeframe and only able to display the most popular articles of the past week, two weeks, one month, three months, or six months. Check out an example of the Top Stories widget in action on SignalsAZ […]
19
Oct
Our-Hometown’s WordPress Publishing Platform includes support for three popular payment gateways that allow your readers and customers to place orders and make payments online through your website: Stripe, Authorize.net, and PayPal. Over the years, Stripe has emerged as our preferred payment gateway because of how easily it integrates with our suite of plugins and software. While Stripe remains a completely safe and secure option, there are some additional steps you […]
9
Mar
Our-Hometown is excited to announce that president & CEO Matt Larson will be joining our friends at Online Media Campus on Thursday, April 7th at 2PM EST for another LIVE WEBINAR event: “Serving the Growing Mobile Audience – Tips on Responsive Websites and Native App Design.” The presentation will focus on optimizing your website for the best reader experience on mobile devices, including the benefits of using a native iOS/Android […]
31
Jan
Redesigns. They’ve been on my mind a lot lately. When Ed Henninger, the undisputed guru of newspaper and magazine design, decided to retire three years ago (I never really thought he was serious), we had several conversations about his decision. I’ll never forget when he told me he was “done.” “I’m closing down my website. I’m getting rid of my Adobe software subscription. I’m going to give my large page […]
