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NNA Virtual Conference Leads Newspaper Industry

NNA Virtual Conference Leads Newspaper Industry

Our-Hometown’s President and CEO Matt Larson recently contributed the following article to the September issue of the National Newspaper Association’s Publisher Auxiliary publication! The article highlights several of the challenges currently facing the print publishing industry and offers a range of solutions to combat each issue, while also praising the NNA for taking the same approach with their upcoming virtual conference, which replaces the traditional in-person experience at the annual […]

Congratulations to NYPA’s 2019 Better Newspaper Contest Award Winners

Congratulations to NYPA’s 2019 Better Newspaper Contest Award Winners

Our-Hometown would like to pass along our congratulations to award winners in the New York Press Association’s 2019 Better Newspaper Contest — especially to our customers who took home some well-deserved recognition! The Better Newspaper Contest is the New York Press Association’s (NYPA) statewide competition that judges newspapers on their content in a few different categories, such as writing/reporting, photography, advertising and more. Winners were finally announced last month after […]

Office Hours Recap: Reverse Publishing Classifieds

Office Hours Recap: Reverse Publishing Classifieds

Our-Hometown’s CEO Matt Larson expanded on last week’s review of our Reverse Publishing feature during this week’s Office Hours by showing off the Reverse Publishing Classifieds add-on. Reverse Publishing is a powerful concept that allows you publish content to your website piece by piece before exporting the entire edition for easy placement into an InDesign template. The Reverse Publishing Classifieds add-on applies this same principle to Classifieds — allowing you to take orders through […]

Using Twitter Lists for “Live News” on your Website

Using Twitter Lists for “Live News” on your Website

In today’s digitally-dominated world, social media platforms like Twitter are often the best sources for following “live news” as it happens. Before the TV crews show up and before the articles are written, many news stories, big and small, start out as a single message from a person who sees something happen in real time and decides to Tweet about it. Or post it on Facebook. Or share a photo on […]

FEATURE UPDATE: Confirmation Popup when Sharing Articles via E-mail

FEATURE UPDATE: Confirmation Popup when Sharing Articles via E-mail

Our-Hometown’s engineers have introduced a small quality-of-life update that improves the process for broadcasting articles via the E-mail Newsletter. Every Article on our platform includes a Broadcast Options panel on the edit screen, which includes a button to “Share via E-mail Newsletter.” This button immediately creates a newsletter featuring the article and sends it out to your newsletter mailing list. However, we received some feedback from customers who expected a confirmation […]

Announcement: Reverse Publishing now included for Full Service customers!

Announcement: Reverse Publishing now included for Full Service customers!

NOTE: This offer has been extended through the end of October! Our-Hometown CEO Matt Larson announced some exciting news at today’s session of Office Hours: Beginning today and for a LIMITED TIME, our Reverse Publishing tool will be made available by request to any Full Service (Extraction) customers currently using our WordPress Publishing Platform! As a full-service customer, you are already taking advantage of our Article & Ad Extraction service, […]

Office Hours Recap: Reverse Publishing

Office Hours Recap: Reverse Publishing

Our-Hometown’s CEO Matt Larson focused on Our-Hometown’s Reverse Publishing feature during this week’s Office Hours, which took place yesterday afternoon. Reverse Publishing is a simple but powerful concept. Rather than producing content for your print publication, sending it to the printer, and then manually re-creating the same content on your website, you can streamline your workflow by drafting, editing, and publishing all of your content directly to the website first, where it can later be exported for […]

Virtual Conference Replay: Re-Thinking Paywalls (Part 2)

Virtual Conference Replay: Re-Thinking Paywalls (Part 2)

Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]

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