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Staff - - Page 13
1
Dec
Over the past decade, sponsored content on news websites has greatly evolved. Once seen as annoying, advertisement-like clutter, sponsored content is now accepted as a useful tool that, when used effectively, can be used to generate additional revenue without compromising your publication’s journalistic integrity. A recent article from NiemanLab.org highlights how The Texas Tribune has begun introducing sponsored content to their primary website after years of limiting visibility to a sister […]
26
Nov
The season of giving is upon us, and there has never been a better time to enable Gift Subscriptions on your website! Like most Americans, your readers are probably just getting started on their holiday shopping – and they, too, have that one person who is impossible to find a gift for! Why not suggest a Gift Subscription to the local news? In case you missed it, we introduced our brand […]
18
Nov
It is not often thought about, but eventually there may come a time when you will need to change the logo on your website. Maybe you’ve undergone a total re-brand. Maybe you’ve just changed your color scheme. Or, maybe you just like to shake things up with some seasonally-themed artwork in the header. Whatever the reason, changing your logo is extremely easy! Simply navigate to your homepage and activate the […]
13
Nov
CLIFTON SPRINGS, NY — Our Hometown’s Google Docs Add-On allows authorized users to publish articles to their WordPress website directly from Google Docs. The tool aims to simplify the standard newsroom workflow by giving content producers full control over an article’s status – from an outline, to a draft, to a published article – without ever leaving Google’s popular word processing suite. Recent updates have further improved the convenience and […]
6
Nov
I recently came across an interesting article from the International News Media Association titled, “Comments on news articles are dead, paving the way for conversations.” The article highlights how many publishers have moved away from allowing comments on their digital content due to the toxic nature that overtakes many online comment sections. However, the article also touches on some ways to improve your comments section – primarily by making it […]
5
Nov
Our-Hometown’s Article Slider widgets are a great way to prominently feature some of the more important or interesting stories on your website. However, not every important or interesting story has a high-quality image associated with it, and using low quality or oddly-sized images can result in an ugly-looking slider that seems to zoom in on a random area of whatever image is used – until now. We are happy to […]
29
Oct
A relatively simple way to add extra value to your website is to include a Pickup Locations page that highlights all of the newsstands, shops, and businesses that your readers can purchase a copy of the print edition. Our Pickup Locations pages are built on GeoDirectory – the same plugin used for our Business Directories – allowing you to plot each Pickup Location on a map and enter some additional […]
16
Oct
Another great way to advertise your newsletter and gain new subscribers is to include a prompt within your news articles themselves. We accomplish using AdRotate Pro‘s Post Injection feature, along with some custom CSS for styling. Our friends at SignalsAZ.com have utilized this technique with great success. If you read any of their articles, whether on desktop or mobile, you’ll see the following note at the end of the article: The […]
1
Oct
As more readers search Google for local news, it’s important to take steps to improve your SEO and search ranking. Below are some best practices that will help your site rise to the front page of Google. Fresh Content: More important than anything else in gaining traction on Google would be uploading new content to the site on a regular basis. The more often you upload content, the more likely […]
23
Sep
Online Polls are one of the easiest ways to interact with your website visitors. Polls can be used to collect data and feedback, host a small voting contest, or gauge reader interest in any number of topics. With local elections just around the corner, polling readers on who they’ve voted for or who they intend to vote for would be a great use of the feature. ProTip > Using polls on […]
