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News - - Page 34
18
Nov
It is not often thought about, but eventually there may come a time when you will need to change the logo on your website. Maybe you’ve undergone a total re-brand. Maybe you’ve just changed your color scheme. Or, maybe you just like to shake things up with some seasonally-themed artwork in the header. Whatever the reason, changing your logo is extremely easy! Simply navigate to your homepage and activate the […]
6
Nov
I recently came across an interesting article from the International News Media Association titled, “Comments on news articles are dead, paving the way for conversations.” The article highlights how many publishers have moved away from allowing comments on their digital content due to the toxic nature that overtakes many online comment sections. However, the article also touches on some ways to improve your comments section – primarily by making it […]
22
Aug
GUY: These events for us are within the Geodirectory, which you guys have and I didn’t understand how valuable it would be to have all of our events within a Geodirectory. Now I am realizing how much the Google algorithms and everything like to swim into these directories because you’ve got links, addresses, images so this helps with indexing. And we are a member of Google News and Apple News, […]
29
Jul
At Our-Hometown, we are always researching, developing and implementing new ways to benefit our customers’ advertisers, thereby benefiting our customers themselves. This week, we’re going to highlight a few recent updates we’ve made, as well as some standard methods to add value to advertisers on our websites. 1. E-mail CSV Stat Reports (AdRotate) When advertisers run a campaign on your website, they likely expect a report highlighting the performance of […]
23
Jul
Our-Hometown has introduced some new functionality to our Display Ads, which are ads from the Print Edition that are either extracted by our staff or sent as a folder of pre-cropped ads along with your PDF pages to be published with each edition. These new features will benefit advertisers by making it easier for readers to identify or contact a business for an ad they are seeing, and ensuring that their […]
19
Jul
Last week, I sat down with Meg Norris, editor and publisher of Litmor Publications, a group of weeklies from Long Island New York. Meg has been an Our Hometown customer for years with the Garden City News, which uses our Full Service PDF extraction for publishing online. As we discuss in the video, when we told Meg that we had developed reverse publishing, she decided to bring her other four […]
15
Jul
When we introduced Reverse Publishing from WordPress to InDesign for articles, the feedback was overwhelmingly positive and we quickly realized the importance of this feature to the online and print publishing industry. We knew that we had to continue expanding upon the idea and bring similar functionality to other areas of the printing process. We are now able to offer a full Classifieds System with Reverse Publishing! This system allows you […]
7
Jul
We recently published two posts detailing our Event Calendar system and Using your Newsletter to Sell Digital Subscriptions. Now, we’re going to combine the two and cover how to send an Event Newsletter. An Event Newsletter is useful for promoting local events, whether they are sponsored events or hosted by the public, and is a great way to expand a publication’s community reach. Sending an Event Newsletter is very similar to sending a […]
2
Jul
Our Hometown is able to offer customers an attractive and highly functional Event Calendar System powered by GeoDirectory. An event calendar is a great way to keep your publication involved with the local community by promoting upcoming events happening in the area. You can also invite readers to submit their own events to the calendar, and can even use it as a source of revenue by charging readers or advertisers to have their […]
1
Jul
The weekly newsletter is a valuable service you provide to your readers when they become a digital subscriber. However, the new Automated Newsletter feature is a multipurpose marketing tool that could also be used to grow your digital subscribers. Here are the 6 steps to using your Email Newsletter to Promote Digital Subscriptions: Step 1: Setup Automated Newsletter We already send a weekly newsletter for all Full Service customers. […]