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Make Your List & Check It Twice: Get the Most of Our Hometown’s Features & Services!

Make Your List & Check It Twice: Get the Most of Our Hometown’s Features & Services!

Our Hometown has been hard at work behind the scenes all year long — just like Santa’s elves! You may have missed some of the great new things we’ve introduced over the past 12 to 18 months, and we want to make sure you’re getting the most out of our service. Check out our list of features below and consider adding any that interest you! Audio Articles – From $40/mo […]

Looking for a better website in 2020?

Looking for a better website in 2020?

The Best Customer Service in the business. Month-to-Month Contracts. For 23 years, Our Hometown has worked with newspaper publishers to help build and monetize their digital presence. We are a family business and customer service has always been our number one priority. We stand behind our customer satisfaction on a day-to-day basis. We don’t lock you into a long-term contract and then ignore you until it’s time to renew, like […]

Using Sponsored Content Effectively

Using Sponsored Content Effectively

Over the past decade, sponsored content on news websites has greatly evolved. Once seen as annoying, advertisement-like clutter, sponsored content is now accepted as a useful tool that, when used effectively, can be used to generate additional revenue without compromising your publication’s journalistic integrity. A recent article from NiemanLab.org highlights how The Texas Tribune has begun introducing sponsored content to their primary website after years of limiting visibility to a sister […]

Changing or Updating Your Logo

Changing or Updating Your Logo

It is not often thought about, but eventually there may come a time when you will need to change the logo on your website. Maybe you’ve undergone a total re-brand. Maybe you’ve just changed your color scheme. Or, maybe you just like to shake things up with some seasonally-themed artwork in the header. Whatever the reason, changing your logo is extremely easy! Simply navigate to your homepage and activate the […]

Conversation over Comments

Conversation over Comments

I recently came across an interesting article from the International News Media Association titled, “Comments on news articles are dead, paving the way for conversations.” The article highlights how many publishers have moved away from allowing comments on their digital content due to the toxic nature that overtakes many online comment sections. However, the article also touches on some ways to improve your comments section – primarily by making it […]

Basic Methods to Improve SEO on Google

As more readers search Google for local news, it’s important to take steps to improve your SEO and search ranking. Below are some best practices that will help your site rise to the front page of Google. Fresh Content:  More important than anything else in gaining traction on Google would be uploading new content to the site on a regular basis. The more often you upload content, the more likely […]

Improving Website Accessibility

Improving Website Accessibility

Improving Website Accessibility At Our-Hometown, we are always working to research, develop and implement new ways to ensure our customers’ websites are accessible by all readers, including those with disabilities or visual impairment. It is important that our customers’ content is able to be enjoyed by everyone, and each and every year we move a little closer to achieving that goal. Here are five basic measures that we already take […]

Publisher Interview:  The Value of using a Geodirectory for your Event Calendar

Publisher Interview: The Value of using a Geodirectory for your Event Calendar

 GUY:  These events for us are within the Geodirectory, which you guys have and I didn’t understand how valuable it would be to have all of our events within a Geodirectory.  Now I am realizing how much the Google algorithms and everything like to swim into these directories because you’ve got links, addresses, images so this helps with indexing.  And we are a member of Google News and Apple News, […]

Advertising Highlights: Delivering Ad Reports, new features, and Friends2Follow

Advertising Highlights: Delivering Ad Reports, new features, and Friends2Follow

At Our-Hometown, we are always researching, developing and implementing new ways to benefit our customers’ advertisers, thereby benefiting our customers themselves. This week, we’re going to highlight a few recent updates we’ve made, as well as some standard methods to add value to advertisers on our websites. 1. E-mail CSV Stat Reports (AdRotate) When advertisers run a campaign on your website, they likely expect a report highlighting the performance of […]

New Display Ad Functionality

Our-Hometown has introduced some new functionality to our Display Ads, which are ads from the Print Edition that are either extracted by our staff or sent as a folder of pre-cropped ads along with your PDF pages to be published with each edition. These new features will benefit advertisers by making it easier for readers to identify or contact a business for an ad they are seeing, and ensuring that their […]

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