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Publisher Interview - - Page 3
8
Jun
This week, Our-Hometown CEO Matt Larson had the opportunity to chat with Harbor Light News Publisher Charles O’Neill about the publication’s digital product, how they’ve had to adapt in response to the COVID-19 pandemic, and their overall experience with Our-Hometown. We’re happy to be able to share what he had to say with the rest of our publishers and readers in the clips below! 1. Adapting to COVID-19 At this […]
1
Jun
Earlier this year, Our-Hometown assisted Florida Weekly in creating a statewide COVID-19 Business Updates Directory, which was launched alongside a total re-design of their homepage and nine community-specific magazine websites. Given the timing — during the early stages of the COVID-19 outbreak — it was critical that the project be completed in a timely fashion so that Florida Weekly could establish themselves as a resource for the community and act as a middle-man for […]
20
May
With the coronavirus forcing the cancellation of most annual spring and summertime conferences, many publishers have been left feeling isolated with no avenue of communicating or sharing ideas with fellow publishers. Annual state conferences have always been a fantastic way to expand your network of contacts, discuss industry trends and learn about new products or technologies that may be useful to your publication; so these cancellations, albeit necessary, are disappointing. […]
13
May
While the challenges that the COVID-19 pandemic has presented to newspapers across the country are well-documented, there has been a promising trend: communities and readers have shown that they are willing to support their local news. Cecile Wehrman, publisher of The Journal and The Tioga Tribune, recently joined Our-Hometown’s CEO Matt Larson to discuss how she’s tackled the issues her publications have faced throughout the pandemic, and how asking the community […]
4
May
As the COVID-19 pandemic continues, more and more publishers are being forced to discontinue their printed edition. Although some are hopeful that this will only be a temporary measure, for many a future as a “digital only” publication may be the reality they’re faced with. The Henrico Citizen recently paused production of their print edition, but publisher Tom Lappas isn’t going to let that stop the Citizen from producing news […]
12
Apr
It has been clear for some time that digital journalism is king in today’s world, but the COVID-19 outbreak has really accelerated the need for many publishers to adapt — and that doesn’t just mean updating their websites more frequently. In order to truly adapt, you need to take advantage of all the different kinds of digital media available online and leverage it to generate new readers, new advertisers, and […]
6
Apr
Our-Hometown CEO Matt Larson recently had the opportunity to sit down with Margaret Norris, Publisher/Editor of the Garden City News, Bethpage Newsgram, Jericho News Journal, Syosset Advance, and the Mid-Island Times, to discuss her use of our publishing platform. Specifically, they go over the Reverse Publishing tools that we offer and demonstrate how to use the system effectively when exporting to Adobe InDesign. Check out the interview in the videos below as […]
5
Sep
In this month’s Publisher Interview, Guy Roginson of SignalsAZ.com joined Matt Larson once again, this time to discuss how he is leveraging FIVE different forms of digital advertising available on our platform in a single campaign for a large client. In this campaign, Guy put together a package for his client that utilizes virtually all of the major advertising tools that we offer to benefit both the advertiser as well […]
22
Aug
GUY: These events for us are within the Geodirectory, which you guys have and I didn’t understand how valuable it would be to have all of our events within a Geodirectory. Now I am realizing how much the Google algorithms and everything like to swim into these directories because you’ve got links, addresses, images so this helps with indexing. And we are a member of Google News and Apple News, […]
19
Jul
Last week, I sat down with Meg Norris, editor and publisher of Litmor Publications, a group of weeklies from Long Island New York. Meg has been an Our Hometown customer for years with the Garden City News, which uses our Full Service PDF extraction for publishing online. As we discuss in the video, when we told Meg that we had developed reverse publishing, she decided to bring her other four […]