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Revenue -
30
Aug
In a move that’s sending ripples through the subscription-based industry, the Federal Trade Commission (FTC) is re-releasing its proposal to update the “negative option” rule for subscriptions. As of August 2024, this development is causing quite a stir in the publishing world, particularly for newspaper publishers who rely heavily on subscription models. At Our Hometown Web Publishing, we’re committed to keeping our clients informed about regulatory changes that could impact […]
28
Aug
In an era where digital platforms dominate information dissemination, the relationship between tech giants and traditional news publishers has been fraught with tension. Recently, a groundbreaking deal between Google and California news publishers has captured headlines, promising a $250 million investment in journalism over five years. This agreement, which replaces proposed legislation, aims to support journalism jobs and fund AI research. But what does this mean for the future of […]
16
Aug
This guide will walk you through the process of tracking social network referrals in Matomo, ensuring you can make data-driven decisions to enhance your online presence. Social Network Acquisition Data The dashboard provides a comprehensive overview of your website’s performance, including traffic sources, visitor behavior, and conversion rates. To specifically analyze social network referrals, navigate to the Acquisition section, which is located in the left menu. Within the Acquisition section, you will find a […]
15
Aug
In today’s digital landscape, understanding where your website visitors come from is crucial for business success. This guide will walk you through the process of tracking user acquisition using Matomo Analytics, helping you make data-driven decisions to boost your online presence.
9
Aug
In this post we will go through the majority of available customization options for the Article Widgets that display article excerpts and links in various layouts on your website.
21
Mar
We’re delighted to bring to your attention a significant development from Buzzsprout that perfectly complements the Audio Articles feature on your websites: Buzzsprout’s recently introduced iOS app. Seamless Podcast Management With the Buzzsprout iOS app, managing your audio content becomes as mobile as your readers. Update your podcast episodes, check statistics, and even fix typos on the fly. It’s the perfect companion for the busy publisher who values efficiency and mobility. Real-Time […]
7
Feb
Attention Our-Hometown customers, If you’re using the online payment gateway Stripe to process payments through your website, please be aware that you may be required to verify or update your business and/or account ownership information in order to continue using Stripe. We urge you to take a few minutes to login to your Stripe Dashboard and check for any notifications from Stripe requesting this information. In addition to the dashboard […]
3
Jan
In the fast-paced world of online news, where headlines fade faster than coffee gets cold, it’s easy to underestimate the power of history. But for newspaper publishers, embracing the past can be a strategic goldmine, fostering reader engagement and loyalty in unexpected ways. This is where features like “This Week in History” come in, offering a nostalgic glimpse into the archives and reminding readers of the paper’s long-standing role in […]
18
May
During Our-Hometown’s recent webinar, participants gained valuable insights and practical knowledge on effectively utilizing ChatGPT, an advanced language model, for content creation. The webinar aimed to showcase the capabilities of ChatGPT in generating high-quality content and provided attendees with tips, strategies, and best practices for leveraging this AI technology in their content generation process. Throughout the webinar, participants deepened their understanding of how to harness the power of ChatGPT to […]
22
Mar
When speaking with news publishers about the value of offering a digital alternative to the printed newspaper, we’re often asked how the website can add value to their product. Sure, there are the obvious advantages on the newspaper’s end, such as new streams of revenue from digital subscriptions and online advertisements, but publishers want to know what advantages readers can expect. The key is using your website to supplement your […]
