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Virtual Conferences - - Page 8
19
Oct
Our-Hometown President & CEO Matt Larson hosted another live Virtual Conference this past Friday, this time focusing on incorporating video content into your digital product. Matt introduced the audience to a few different ways that Video Media Content can be used on a website, and demonstrated how you can produce a single piece of media content and re-use it for many different purposes and on many different platforms to get the […]
10
Oct
Our-Hometown is happy to announce another Virtual Conference focusing on Increasing Digital Subscriptions, slated to take place on Friday, November 13th at 12PM Eastern time. During this conference, Our-Hometown President & CEO Matt Larson will introduce attendees to a number of simple strategies used by our customers for generating digital subscription revenue. These strategies will include ways to advertise your website in the print edition and methods for marketing digital subscriptions. Matt will […]
10
Oct
Our-Hometown President & CEO Matt Larson will be hosting another special Virtual Conference on Thursday, October 29th at 2PM Eastern, where he will be joined by Tom Lappas of the Henrico Citizen to discuss Getting Started with Podcasts. Podcasts are just one example of interactive media that a newspaper publication can produce to enhance their offerings to readers. You can read an article on anyone’s website — but listening to an article […]
4
Oct
Our-Hometown is excited to announce that our next Virtual Conference: Getting Started with Video will take place on Friday, October 16th at 12PM! Adapting to the new reality of a “digital-first” newspaper industry may require some commitment to producing various forms of high-quality media to help your website stand out, and to offer readers benefits that wouldn’t exist in the print edition. The most common form of media that can […]
21
Sep
Our-Hometown’s latest Virtual Conference took place this past Friday, featuring one of our most popular platform features: Reverse Publishing! Our Reverse Publishing Suite allows publishers to draft and publish all of their article content on the website before exporting the entire edition to be placed in an InDesign document to create the print edition. This system drastically reduces the time it takes for publishers to update their website with new content, which […]
7
Sep
Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]
3
Sep
Our-Hometown’s upcoming Virtual Conference on Reverse Publishing from WordPress to InDesign will take place on Friday, September 18th at 12PM EST. In this session, Our-Hometown CEO Matt Larson will introduce and demonstrate our Reverse Publishing Suite, which includes everything you need for your publication to implement an effective, efficient workflow by working in reverse! Reverse Publishing is a simple but powerful concept. Rather than producing content for your print publication, sending it to the […]
24
Aug
Our-Hometown hosted another Virtual Conference on Friday, August 21st on the topic of Rethinking Paywalls for Paid Print Newspapers. During the conference, Our-Hometown CEO Matt Larson introduced the different paywall configurations available on our WordPress Publishing Platform and discussed various ways to incorporate each type into a strategy that makes sense for paid print publications. Matt explains the differences between the following kinds of Paywalls: Hard Paywall Soft Paywall Metered Paywall Registration […]
17
Aug
Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers will take place on Friday, September 4th at 12PM EST. Have you ever had a print subscriber call to cancel their free print subscription because they “get all the news for free online anyway?” This has become a common trend for publishers as their print audience continues to migrate online at the expense of the paper’s print advertising reach and revenue. […]
10
Aug
Our-Hometown’s latest Virtual Conference on Producing High Yield Content with Live Video Interviews took place this past Friday. In this presentation, Our-Hometown CEO Matt Larson highlighted the importance of being able to use a single piece of media to create multiple different pieces of content for your audience. One way to apply this strategy is to take a video interview conducted over video conferencing software such as Zoom or GoToMeeting and re-purpose […]
