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Staff - - Page 3
7
Sep
Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]
3
Sep
Our-Hometown’s upcoming Virtual Conference on Reverse Publishing from WordPress to InDesign will take place on Friday, September 18th at 12PM EST. In this session, Our-Hometown CEO Matt Larson will introduce and demonstrate our Reverse Publishing Suite, which includes everything you need for your publication to implement an effective, efficient workflow by working in reverse! Reverse Publishing is a simple but powerful concept. Rather than producing content for your print publication, sending it to the […]
2
Sep
Earlier this year, we sent out an Important Notice regarding a MemberPress Security Update affecting customers that are using the Stripe payment gateway to process subscription orders on your website. The notice warns of an outdated payment connection that could become insecure in the future, and is the result of a recent MemberPress update that introduced a new and improved method of processing payments. Many customers have not yet taken the steps necessary […]
2
Sep
Our-Hometown has been closely monitoring the success of The New York Times and their ongoing shift to a digital-first platform. The effort began in earnest in 2011 with the launch of a digital paywall and has since expanded to the point where, for the first time ever, total digital revenue exceeded total print revenue in the second quarter of 2020. Read the full article on NYTimes.com. While there are still challenges […]
1
Sep
Our-Hometown CEO Matt Larson hosted another great session of Office Hours yesterday, where he introduced viewers to our E-mail To Post feature! This feature makes reporting from the field easier than ever, as reporters or editors can simply compose a draft of their story on their phone and e-mail to a specific email address. This e-mail will be automatically converted into an Article on your website, with photos and media included! Check out […]
31
Aug
Advertising is often the primary source of revenue for newspapers and similar publications, and the AdRotate Pro plugin makes creating and managing digital advertisements on Our-Hometown’s WordPress Publishing Platform a breeze. One factor that is often overlooked, however, is the importance of routinely cleaning out old Adverts and Schedules to maintain an organized, efficient management area. When you navigate to AdRotate Pro -> Manage Adverts, the first thing you see are any Adverts that need […]
24
Aug
Our-Hometown CEO Matt Larson hosted another session of Office Hours this week, focusing on different ways to increase subscription revenue on your website. In this week’s session, Matt showed off our new Automated Newsletter Coupons tool, which allows you to easily send out special offers to former paid subscribers and free newsletter subscribers to entice them to subscribe to your publication or website. He also touched on a few other strategies for boosting […]
24
Aug
Our-Hometown hosted another Virtual Conference on Friday, August 21st on the topic of Rethinking Paywalls for Paid Print Newspapers. During the conference, Our-Hometown CEO Matt Larson introduced the different paywall configurations available on our WordPress Publishing Platform and discussed various ways to incorporate each type into a strategy that makes sense for paid print publications. Matt explains the differences between the following kinds of Paywalls: Hard Paywall Soft Paywall Metered Paywall Registration […]
24
Aug
Last week, Our-Hometown published some Tactics for Increasing Subscription Revenue, which focused heavily on our recently released Automated Newsletter Coupons plugin. Today, we’re happy to announce an exciting limited time offer: We’ll set up the Automated Newsletter Coupons plugin and configure your first Promotion totally free of charge if you fill out our Plugin Setup Form below by the end of the week! The Automated Newsletter Coupons plugin streamlines the process of delivering […]
19
Aug
Our-Hometown’s WordPress Publishing Platform includes a variety of tools to help you increase revenue across your website, including everything from advertisement management plugins like AdRotate Pro to custom Paid Submission Forms in GravityForms. The sky is the limit on our platform, and we’re always sharing new and unique ideas for generating revenue with our customers. However, it is important not to forget about the most traditional source of revenue: Paid Subscriptions. Despite […]
