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General - - Page 18
10
Jan
Audio Articles: Playlists is the latest expansion to our innovative Audio Articles feature, taking listening to the news to the next level by introducing curated playlists for readers to easily tune in to the content that they love the most. If you didn’t already know, Audio Articles is an exciting tool developed by Our-Hometown that uses text-to-speech automation to transform your published text articles into audio files that a visitor […]
3
Jan
Over the past several years, Our-Hometown has evolved into much more than just a website provider for newspapers. In addition to all of the tools and features we’ve developed specifically for news publishers, we’re able to provide our customers with additional resources such as LIVE Webinars & Virtual Conferences, free training sessions, and direct connections with industry experts such as The News Guru, Kevin Slimp. You can expect more of […]
29
Dec
We looked at news from 2021 on podcasting and saw these trends in Automation, Acquisition, and Monetization: Automation New Advertising Opportunities Created by the Audio Podcast Boom | Today in News Tech Local Journalism Sustainability Act, Audio Articles Playlists, and Apple Reduces App Revenue Share | Today in News Tech News Brief: New Advertising Opportunities Created by the Audio Podcast Boom Acquisition Using Audio for Audience Engagement, Kevin Slimp Announcement, […]
27
Dec
One of the exciting new features we introduced in 2021 is our Social Media Autopost tool, which instantly connects your website with your publication’s various social media profiles and allows you to quickly and easily share your content with followers on all of your favorite networks. The tool serve several purposes. The primary objective is to increase traffic to the website by sharing content often and directing readers back to […]
20
Dec
Our-Hometown is excited to announce the first major LIVE WEBINAR event of the new year for news publishers: SEO For Newspapers on January 27th, 2022 at 12PM EST. Search Engine Optimization (SEO), put simply, refers to the practice of improving your website’s performance in search results across major search engines like Google, Bing, or Yahoo. Generally speaking, a website that performs better in search results is more likely to see […]
20
Dec
Email marketing can be a powerful tool for generating new revenue for a newspaper or website, generally by appealing to new subscribers with a preview of your content and inviting them to subscribe. However, a lot of newspapers overlook the importance of appealing to former subscribers — many of whom are even more likely to subscribe under the right circumstances. Our Automated Newsletter Coupons feature aims to do just that […]
13
Dec
Nowadays, most publications with an online presence allow visitors to subscribe to an email newsletter to receive important updates and breaking news, even if the visitor isn’t yet ready to become a paid digital subscriber. The goal is to build a list of newsletter subscribers that are essentially “leads” — people who were interested enough to join your free mailing list and receive your emails, but haven’t committed to paying […]
6
Dec
It’s that time of the year again! As a part of our annual system-wide security enhancement process that we introduced last year, all publishers and other newspaper staff members will be prompted to change their passwords beginning on Thursday, December 17th. This mandatory password change will be required for any Users that exist on your website with a role other than Subscriber, or in other words, any user with the […]
30
Nov
Throughout the Co-VID-19 pandemic, we’ve learned that people look more to their local news for updates on the virus, local closings, delivery services, and the like. People trust local news. An increased concern for personal health placed people at home rather than at the usual gyms and offices; people spent less time in their vehicles or on mass transit. And, even without the pandemic twist, people need variety. Let’s face […]
19
Nov
Here at Our Hometown, we believe that the best way to preserve the news industry is with digital publishing. Now, we’re expanding our mission of providing publishers with full-service digital publishing solutions by launching Today in News Tech. Today in News Tech is Our Hometown’s new hub of news and commentary about the world of digital publishing. Each day, we share the most important stories impacting publishers ranging from new […]