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Media - - Page 3
8
Feb
The following guest column was contributed by our friend and industry expert, Kevin Slimp! Don’t miss Kevin’s LIVE webinar on “Advanced Skills in Photoshop” next Thursday, February 16th at 3PM EST. It is available to Our-Hometown customers free as part of the Kevin Slimp Webinar Series! Earlier this month, I traveled about an hour from my home to conduct focus groups for a weekly newspaper in Tennessee. Focus groups come […]
26
Jan
At Our-Hometown, Inc. we understand the challenges that newspaper publishers face in today’s digital landscape, having assisted in combating these hurdles for over two decades. This experience has helped us to develop revolutionary features like our Reverse Publishing tool, which allows news publishers to easily compile, edit and publish their articles on the web before exporting them to InDesign or other layout software to prepare the print edition. Our Reverse […]
19
Jan
Our-Hometown’s Digital Initiative program launched in 2022, partnering with three State Press Associations and already assisting more than a dozen newspaper publications transition to a digital model that introduces a number of brand new revenue streams unavailable to print-only publications. We’re excited to see the program expand to more states and Press Associations in 2023, continuing our goal of assisting every print newspaper in the country adapt to the ever-evolving […]
7
Dec
As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor […]
8
Nov
It’s that time of the year again — the season of giving! If you’re looking for some simple options to offer savings to new or existing subscribers this holiday season, Our-Hometown has got you covered! Strap on your Santa boots and spread some holiday cheer with Coupon Codes and other special promotions! Our-Hometown customers have several options for offering savings to their readers, the simplest and most effective being Coupon […]
2
Nov
Our-Hometown’s engineers have released a small update to our Top Stories widget, adding the option to showcase the top performing stories of the past year. Previously, the widget was limited to a more immediate timeframe and only able to display the most popular articles of the past week, two weeks, one month, three months, or six months. Check out an example of the Top Stories widget in action on SignalsAZ […]
25
Oct
Our-Hometown is excited to announce that our friend, partner and frequent guest-contributor Mr. Kevin Slimp has agreed to offer our publishers the opportunity to meet with him for a FREE consultation on ways to improve their newspaper product! Kevin is well-known in the newspaper industry for his wide array of expertise across various stages of the newspaper production process — everything from writing effective headlines and designing effective advertisements to […]
14
Oct
This webinar is hosted by Online Media Campus and we hear from Matt Larson, president and CEO of Our Hometown, Inc, on the topic of “Syncing Print with Digital Subscribers.”
11
Oct
Last week, we introduced a special promotion for Audio Articles, announcing that we are waiving the $250 Setup Fee associated with first-time setup for customers who add Audio Articles to their plan for a limited time. While the benefits that Audio Articles offers to readers are clear — hands-free consumption of the news, multi-tasking, handicap accessibility, etc. — we wanted to focus this week’s post on the key benefit that […]
5
Oct
Our-Hometown is excited to announce that our Audio Articles premium add-on is being offered to customers at a special discounted price! For a limited time, we are waiving for $250 Setup Fee associated with your first-time Audio Articles configuration! Audio Articles converts the text content published on your website into narrated audio files and tailored playlists that a reader can listen to in lieu of reading each article individually. Not […]
