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Media - - Page 3
20
Mar
Our recent webinar focused on Search Engine Optimization for news publishers and highlighted various techniques for optimizing your website’s structure and content in order to improve visibility and ranking on popular search engines.
8
Mar
Our special LIVE WEBINAR on SEO For Newspapers is just one week away, and because the presentation will focus heavily on new AI language models like ChatGPT, we thought we would try something different this week. In an effort to demonstrate the true power and potential of the tool, we’ve asked ChatGPT itself to explain the impact its abilities will have on search engines and search engine optimization. Please enjoy […]
27
Feb
Copy Ad File Path Each user will need to set the local path to the folder that holds the Ad image files on your local computer. Instructions for finding and copying the path of your ad PDFs for each platform are below: Save Ad Path Into Your Profile Once you have the file path copied, log into your personal WordPress account (shared accounts will not work). From the WordPress admin […]
17
Feb
Below we provide an overview of article creation on your website, managing images, ads, and reverse publishing content to Adobe InDesign. Video Guide 00:21 – Article Creation — Overview 01:24 – Common Block Types and Panels 06:43 – Advanced Layouts 08:10 – Media Library and NextGEN Galleries 12:23 – Reverse Publishing — Articles 17:07 – Reverse Publishing — Display Ads 18:37 – Reverse Publishing — Classifieds Article Creation Advanced Layout […]
8
Feb
The following guest column was contributed by our friend and industry expert, Kevin Slimp! Don’t miss Kevin’s LIVE webinar on “Advanced Skills in Photoshop” next Thursday, February 16th at 3PM EST. It is available to Our-Hometown customers free as part of the Kevin Slimp Webinar Series! Earlier this month, I traveled about an hour from my home to conduct focus groups for a weekly newspaper in Tennessee. Focus groups come […]
26
Jan
At Our-Hometown, Inc. we understand the challenges that newspaper publishers face in today’s digital landscape, having assisted in combating these hurdles for over two decades. This experience has helped us to develop revolutionary features like our Reverse Publishing tool, which allows news publishers to easily compile, edit and publish their articles on the web before exporting them to InDesign or other layout software to prepare the print edition. Our Reverse […]
19
Jan
Our-Hometown’s Digital Initiative program launched in 2022, partnering with three State Press Associations and already assisting more than a dozen newspaper publications transition to a digital model that introduces a number of brand new revenue streams unavailable to print-only publications. We’re excited to see the program expand to more states and Press Associations in 2023, continuing our goal of assisting every print newspaper in the country adapt to the ever-evolving […]
7
Dec
As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor […]
8
Nov
It’s that time of the year again — the season of giving! If you’re looking for some simple options to offer savings to new or existing subscribers this holiday season, Our-Hometown has got you covered! Strap on your Santa boots and spread some holiday cheer with Coupon Codes and other special promotions! Our-Hometown customers have several options for offering savings to their readers, the simplest and most effective being Coupon […]
2
Nov
Our-Hometown’s engineers have released a small update to our Top Stories widget, adding the option to showcase the top performing stories of the past year. Previously, the widget was limited to a more immediate timeframe and only able to display the most popular articles of the past week, two weeks, one month, three months, or six months. Check out an example of the Top Stories widget in action on SignalsAZ […]
