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Industry News - - Page 22
7
Sep
Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]
2
Sep
Our-Hometown has been closely monitoring the success of The New York Times and their ongoing shift to a digital-first platform. The effort began in earnest in 2011 with the launch of a digital paywall and has since expanded to the point where, for the first time ever, total digital revenue exceeded total print revenue in the second quarter of 2020. Read the full article on NYTimes.com. While there are still challenges […]
31
Aug
Advertising is often the primary source of revenue for newspapers and similar publications, and the AdRotate Pro plugin makes creating and managing digital advertisements on Our-Hometown’s WordPress Publishing Platform a breeze. One factor that is often overlooked, however, is the importance of routinely cleaning out old Adverts and Schedules to maintain an organized, efficient management area. When you navigate to AdRotate Pro -> Manage Adverts, the first thing you see are any Adverts that need […]
19
Aug
Our-Hometown’s WordPress Publishing Platform includes a variety of tools to help you increase revenue across your website, including everything from advertisement management plugins like AdRotate Pro to custom Paid Submission Forms in GravityForms. The sky is the limit on our platform, and we’re always sharing new and unique ideas for generating revenue with our customers. However, it is important not to forget about the most traditional source of revenue: Paid Subscriptions. Despite […]
19
Aug
Last month, we introduced our new Privacy Policy Popup feature to help websites on our platform comply with GDPR and CCPA Regulations. This feature enables a popup that displays when readers visit the site for the first time, prompting them to read and accept your Privacy Policy in order to close the popup and continue using your website. Similar popups now exist on many of the most popular sites on the web […]
3
Aug
Our-Hometown will be hosting another Virtual Conference on Friday, August 21st at 12PM EDT on the topic of Rethinking Paywalls for Paid Print Newspapers. During the conference, Our-Hometown CEO Matt Larson will introduce the different paywall configurations available on our WordPress Publishing Platform and discuss how to incorporate each type into a strategy that works for your publication. We recently published a blog post detailing the different types of Paywalls offered on our websites, which […]
3
Aug
The National Newspaper Association’s 134th Annual Convention & Trade Show will be anything but conventional, with presenters and attendees from around the world congregating digitally via the remote conferencing software Zoom this October. Our-Hometown will be in attendance, and fortunately, as one of the industry pioneers of using virtual conferences during the pandemic, Our-Hometown’s CEO Matt Larson has plenty of experience with giving engaging and informative digital presentations! Matt will […]
15
Jul
Our-Hometown is happy to introduce a small but important new feature to help websites on our platform comply with GDPR and CCPA Regulations: the Privacy Policy Popup! The Privacy Policy Popup is a popup bar that docks to the bottom of a visitor’s screen with a message informing the reader that by continuing to use the site, they are thereby accepting the Privacy Policy. Two options are presented for the […]
12
Jul
On June 30th, The United States Senate passed legislation that extended the application deadline of the Paycheck Protection Program, the Small Business Association’s loan program designed to offer financial incentives to small businesses that keep their employees on payroll throughout the COVID-19 Pandemic. The new deadline is August 8th, 2020, and the program officially began accepting new applications as of July 6th, 2020. What is the Paycheck Protection Program? The […]
24
Jun
In the past, we’ve demonstrated How to Create Coupon Codes in Memberpress and discussed how you can then use those coupon codes in an e-mail marketing campaign aimed at enticing former subscribers to resubscribe at a reduced rate with a special promotional offer. We are happy to announce that this entire process has been streamlined and automated with our new Automated Newsletter Coupons feature! This new feature allows you set up a Promotional […]
