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Industry News - - Page 22
21
Sep
One question we’re often asked by customers and prospective customers is, “How can we get more traffic to our site?” That is a pretty open-ended question, and of course there are an infinite number of ways to get more traffic to your website. However, one effective strategy is to market to your existing audience — print readers — by making frequent mention of the website in your print edition. You’d be […]
21
Sep
Our-Hometown’s latest Virtual Conference took place this past Friday, featuring one of our most popular platform features: Reverse Publishing! Our Reverse Publishing Suite allows publishers to draft and publish all of their article content on the website before exporting the entire edition to be placed in an InDesign document to create the print edition. This system drastically reduces the time it takes for publishers to update their website with new content, which […]
15
Sep
Our-Hometown would like to pass along our congratulations to award winners in the New York Press Association’s 2019 Better Newspaper Contest — especially to our customers who took home some well-deserved recognition! The Better Newspaper Contest is the New York Press Association’s (NYPA) statewide competition that judges newspapers on their content in a few different categories, such as writing/reporting, photography, advertising and more. Winners were finally announced last month after […]
7
Sep
NOTE: This offer has been extended through the end of October! Our-Hometown CEO Matt Larson announced some exciting news at today’s session of Office Hours: Beginning today and for a LIMITED TIME, our Reverse Publishing tool will be made available by request to any Full Service (Extraction) customers currently using our WordPress Publishing Platform! As a full-service customer, you are already taking advantage of our Article & Ad Extraction service, […]
7
Sep
Our-Hometown’s upcoming Virtual Conference on Rethinking Paywalls for FREE Print Newspapers took place this past Friday. In this session, Our-Hometown CEO Matt Larson reviewed a case study from a group of free print newspapers that successfully launched a Metered Paywall on their websites in 2018 in an attempt to develop a digital revenue model that isn’t dependent on digital and mobile advertising, and instead can rely on their base of subscribers. […]
2
Sep
Our-Hometown has been closely monitoring the success of The New York Times and their ongoing shift to a digital-first platform. The effort began in earnest in 2011 with the launch of a digital paywall and has since expanded to the point where, for the first time ever, total digital revenue exceeded total print revenue in the second quarter of 2020. Read the full article on NYTimes.com. While there are still challenges […]
31
Aug
Advertising is often the primary source of revenue for newspapers and similar publications, and the AdRotate Pro plugin makes creating and managing digital advertisements on Our-Hometown’s WordPress Publishing Platform a breeze. One factor that is often overlooked, however, is the importance of routinely cleaning out old Adverts and Schedules to maintain an organized, efficient management area. When you navigate to AdRotate Pro -> Manage Adverts, the first thing you see are any Adverts that need […]
19
Aug
Our-Hometown’s WordPress Publishing Platform includes a variety of tools to help you increase revenue across your website, including everything from advertisement management plugins like AdRotate Pro to custom Paid Submission Forms in GravityForms. The sky is the limit on our platform, and we’re always sharing new and unique ideas for generating revenue with our customers. However, it is important not to forget about the most traditional source of revenue: Paid Subscriptions. Despite […]
19
Aug
Last month, we introduced our new Privacy Policy Popup feature to help websites on our platform comply with GDPR and CCPA Regulations. This feature enables a popup that displays when readers visit the site for the first time, prompting them to read and accept your Privacy Policy in order to close the popup and continue using your website. Similar popups now exist on many of the most popular sites on the web […]
3
Aug
Our-Hometown will be hosting another Virtual Conference on Friday, August 21st at 12PM EDT on the topic of Rethinking Paywalls for Paid Print Newspapers. During the conference, Our-Hometown CEO Matt Larson will introduce the different paywall configurations available on our WordPress Publishing Platform and discuss how to incorporate each type into a strategy that works for your publication. We recently published a blog post detailing the different types of Paywalls offered on our websites, which […]
