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Industry News - - Page 6
7
Dec
As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor […]
7
Dec
Our friend and industry expert Kevin Slimp — host of the Kevin Slimp Webinar Series — has provided us the following guest column to distribute to our readers! We hope you enjoy Kevin’s insight, and register for his upcoming webinar. There’s no better time than the first of the year to take steps to improve your newspaper. I visit several newspapers each month, both online and in-person, offering advice on […]
2
Nov
Our-Hometown’s engineers have released a small update to our Top Stories widget, adding the option to showcase the top performing stories of the past year. Previously, the widget was limited to a more immediate timeframe and only able to display the most popular articles of the past week, two weeks, one month, three months, or six months. Check out an example of the Top Stories widget in action on SignalsAZ […]
25
Oct
Our-Hometown is excited to announce that our friend, partner and frequent guest-contributor Mr. Kevin Slimp has agreed to offer our publishers the opportunity to meet with him for a FREE consultation on ways to improve their newspaper product! Kevin is well-known in the newspaper industry for his wide array of expertise across various stages of the newspaper production process — everything from writing effective headlines and designing effective advertisements to […]
19
Oct
Our-Hometown’s WordPress Publishing Platform includes support for three popular payment gateways that allow your readers and customers to place orders and make payments online through your website: Stripe, Authorize.net, and PayPal. Over the years, Stripe has emerged as our preferred payment gateway because of how easily it integrates with our suite of plugins and software. While Stripe remains a completely safe and secure option, there are some additional steps you […]
11
Oct
Last week, we introduced a special promotion for Audio Articles, announcing that we are waiving the $250 Setup Fee associated with first-time setup for customers who add Audio Articles to their plan for a limited time. While the benefits that Audio Articles offers to readers are clear — hands-free consumption of the news, multi-tasking, handicap accessibility, etc. — we wanted to focus this week’s post on the key benefit that […]
5
Oct
Our-Hometown is excited to announce that our Audio Articles premium add-on is being offered to customers at a special discounted price! For a limited time, we are waiving for $250 Setup Fee associated with your first-time Audio Articles configuration! Audio Articles converts the text content published on your website into narrated audio files and tailored playlists that a reader can listen to in lieu of reading each article individually. Not […]
28
Sep
Newspapers nationwide are required to file an annual Statement of Ownership, Management, and Circulation with their local post office in order to maintain newspaper mailing privileges for the upcoming year. The October 1st deadline is quickly approaching! While you are likely familiar with filling out this form with your Print Subscriber numbers, publications that offer separate online subscriptions must also report their online subscriber totals. Fortunately, it is easy to […]
22
Sep
In this publisher interview the Our-Hometown team is joined by Emily Sachar, Publisher and Editor of the Red Hook Daily Catch based in New York’s Hudson Valley. Emily was featured on NPR for her unique collaboration with a man named Pavel . . . and his cat Dora, and in this interview gives some remarkable insights into the story.
21
Sep
Our-Hometown has released another add-on enhancement to our existing Metered Paywall feature: the Source Based Paywall Meter!
The Source Based Paywall Meter allows you to set up several different sources as referrers, such as social sharing sites like Facebook, Twitter, and the like. Each referring source can then have its own custom Paywall Meter with unique settings applied.
