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Industry News - - Page 6
8
Feb
The following guest column was contributed by our friend and industry expert, Kevin Slimp! Don’t miss Kevin’s LIVE webinar on “Advanced Skills in Photoshop” next Thursday, February 16th at 3PM EST. It is available to Our-Hometown customers free as part of the Kevin Slimp Webinar Series! Earlier this month, I traveled about an hour from my home to conduct focus groups for a weekly newspaper in Tennessee. Focus groups come […]
2
Feb
As technology continues to evolve, it’s important for businesses to stay up-to-date with the latest tools and platforms. In the world of web analytics, this means making the switch from Google Analytics Universal to the new and improved Google Analytics 4. As you may already know, Google Analytics Universal is being phased out and will stop processing new data on July 1st, 2023. This means that it is essential for […]
26
Jan
At Our-Hometown, Inc. we understand the challenges that newspaper publishers face in today’s digital landscape, having assisted in combating these hurdles for over two decades. This experience has helped us to develop revolutionary features like our Reverse Publishing tool, which allows news publishers to easily compile, edit and publish their articles on the web before exporting them to InDesign or other layout software to prepare the print edition. Our Reverse […]
19
Jan
Our-Hometown’s Digital Initiative program launched in 2022, partnering with three State Press Associations and already assisting more than a dozen newspaper publications transition to a digital model that introduces a number of brand new revenue streams unavailable to print-only publications. We’re excited to see the program expand to more states and Press Associations in 2023, continuing our goal of assisting every print newspaper in the country adapt to the ever-evolving […]
12
Jan
Although the newspaper industry has changed dramatically in the past several years, we’re still facing many of the same challenges that have plagued publishers for decades. Namely: declining subscriptions. We wanted to help our customers start the new year off on the right foot by offering several simple methods publishers can use to increase subscription revenue in 2023. Below are 10 Ways to Increase Subscription Revenue this year: 1. Combo […]
7
Dec
As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor […]
7
Dec
Our friend and industry expert Kevin Slimp — host of the Kevin Slimp Webinar Series — has provided us the following guest column to distribute to our readers! We hope you enjoy Kevin’s insight, and register for his upcoming webinar. There’s no better time than the first of the year to take steps to improve your newspaper. I visit several newspapers each month, both online and in-person, offering advice on […]
2
Nov
Our-Hometown’s engineers have released a small update to our Top Stories widget, adding the option to showcase the top performing stories of the past year. Previously, the widget was limited to a more immediate timeframe and only able to display the most popular articles of the past week, two weeks, one month, three months, or six months. Check out an example of the Top Stories widget in action on SignalsAZ […]
25
Oct
Our-Hometown is excited to announce that our friend, partner and frequent guest-contributor Mr. Kevin Slimp has agreed to offer our publishers the opportunity to meet with him for a FREE consultation on ways to improve their newspaper product! Kevin is well-known in the newspaper industry for his wide array of expertise across various stages of the newspaper production process — everything from writing effective headlines and designing effective advertisements to […]
19
Oct
Our-Hometown’s WordPress Publishing Platform includes support for three popular payment gateways that allow your readers and customers to place orders and make payments online through your website: Stripe, Authorize.net, and PayPal. Over the years, Stripe has emerged as our preferred payment gateway because of how easily it integrates with our suite of plugins and software. While Stripe remains a completely safe and secure option, there are some additional steps you […]