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Newsletter - - Page 9
16
Feb
Our-Hometown’s support team is often asked how to track statistics for an advertisement or banner that is included inside of a newsletter, or if it is even possible to do so. It is important to be able to provide stats for these newsletter banners and advertisements so that you can provide reports to advertisers and potential advertisers inquiring about an open ad slot. We’re happy to report that it is […]
10
Feb
The news publishing industry is an ever-changing landscape, and with all of the added uncertainty that the pandemic introduced to the scene, it is no secret that many newspapers world-wide are still trying to cope with the ripple effects. Many newspapers have reduced the size of their news teams, and the remaining employees have been burdened with picking up the slack. In speaking with publishers, several have noted that they […]
25
Jan
With our SEO For Newspapers LIVE webinar set to take place Thursday at 12PM eastern time, we thought we’d stick with the Search Engine Optimization theme this week and invite our customers to update their Site Title and Site Description, which are two important fields used to help your website perform better on Google and other search engines. Most customers on our WordPress platform are already utilizing the Title and […]
21
Jan
Join The Webinar UPDATE: Lee Wolverton, the Vice President of News and Executive editor at HD Media Co., LLC — the plaintiff in the lawsuit — will be joining the webinar as a special guest panelist! Our-Hometown is excited to announce that we’ll be hosting a LIVE interview & AMA (Ask Me Anything) event with Paul T. Farrell Jr. of Farrell & Fuller, LLC and Bob Fitzsimmons of Fitzsimmons Law […]
10
Jan
During last week’s Office Hours, President Matthew Larson and the rest of the Our-Hometown team discussed our recent blog post highlighting our major announcements and accomplishments of 2021. Watch and listen as the team recaps and reflects on the events of the past year in the video below. Be sure to join us each Wednesday for Office Hours!
10
Jan
Audio Articles: Playlists is the latest expansion to our innovative Audio Articles feature, taking listening to the news to the next level by introducing curated playlists for readers to easily tune in to the content that they love the most. If you didn’t already know, Audio Articles is an exciting tool developed by Our-Hometown that uses text-to-speech automation to transform your published text articles into audio files that a visitor […]
27
Dec
One of the exciting new features we introduced in 2021 is our Social Media Autopost tool, which instantly connects your website with your publication’s various social media profiles and allows you to quickly and easily share your content with followers on all of your favorite networks. The tool serve several purposes. The primary objective is to increase traffic to the website by sharing content often and directing readers back to […]
20
Dec
Email marketing can be a powerful tool for generating new revenue for a newspaper or website, generally by appealing to new subscribers with a preview of your content and inviting them to subscribe. However, a lot of newspapers overlook the importance of appealing to former subscribers — many of whom are even more likely to subscribe under the right circumstances. Our Automated Newsletter Coupons feature aims to do just that […]
13
Dec
Nowadays, most publications with an online presence allow visitors to subscribe to an email newsletter to receive important updates and breaking news, even if the visitor isn’t yet ready to become a paid digital subscriber. The goal is to build a list of newsletter subscribers that are essentially “leads” — people who were interested enough to join your free mailing list and receive your emails, but haven’t committed to paying […]
14
Nov
On behalf of our friends at Today in News Tech, Our-Hometown is happy to extend an invitation to all of our customers to attend a special LIVE interview with Mr. Arvid Tchivzhel, the Managing Director of the Digital Consulting Practice at Mather Economics! Today in News Tech recently discussed one of Tchivzhel’s Mather Economics articles, “Revenue Models Based on Newspaper Subscribers” for their video podcast, and are excited to have […]
