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31
Dec
Internal links may seem simple; however, they are an incredibly powerful tool for improving your website’s SEO. By effectively using links between pages on your site, you can enhance user experience, help search engines better understand your content, and distribute “link equity” to pages you want to rank higher. What Are Internal Links?: A hyperlink that connects two pages within the same domain is an internal link. For example, if […]
5
Apr
Small changes can make a big difference in how readers see your paper The following column was contributed by our friend and industry expert, Kevin Slimp! Yesterday, I returned from a trip to New York, where I spoke at the New York Press Association (NYPA) Convention for two days. I was reminded that I spoke at my first NYPA convention 28 years ago. Time flies. Unlike many conventions where I’m […]
30
Mar
Our-Hometown’s WordPress Publishing Platform uses the AddToAny plugin to add social sharing functionality to all Articles, Pages, Events and other Custom Post Types (when enabled). Each piece of content will feature a series of sharing icons that allow a reader to quickly share the content on their favorite social media networks, or via SMS and Email. The AddToAny icons are enabled on our websites by default, so you’ve likely seen […]
20
Mar
Our recent webinar focused on Search Engine Optimization for news publishers and highlighted various techniques for optimizing your website’s structure and content in order to improve visibility and ranking on popular search engines.
22
Feb
Our-Hometown is excited to announce that our friend and industry expert Michael Cottam will be joining us on March 17th, 2023 to host a LIVE WEBINAR on SEO For Newspapers! The presentation will focus on Search Engine Optimization for news publishers and will highlight various techniques for optimizing your website’s structure and content in order to improve visibility and ranking on popular search engines. Michael will also cover several new […]
8
Feb
The following guest column was contributed by our friend and industry expert, Kevin Slimp! Don’t miss Kevin’s LIVE webinar on “Advanced Skills in Photoshop” next Thursday, February 16th at 3PM EST. It is available to Our-Hometown customers free as part of the Kevin Slimp Webinar Series! Earlier this month, I traveled about an hour from my home to conduct focus groups for a weekly newspaper in Tennessee. Focus groups come […]
7
Dec
As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor […]
25
Oct
Our-Hometown is excited to announce that our friend, partner and frequent guest-contributor Mr. Kevin Slimp has agreed to offer our publishers the opportunity to meet with him for a FREE consultation on ways to improve their newspaper product! Kevin is well-known in the newspaper industry for his wide array of expertise across various stages of the newspaper production process — everything from writing effective headlines and designing effective advertisements to […]
24
Oct
In this live webinar, Matt will outline the revenue opportunities in podcasting. From host-read and programmatic advertising, to new subscription tools on Apple Podcasts and Spotify, there have never been more ways to monetize audio. Matt will also demonstrate some of the automated tools for generating audio from text content, including Audio Articles. This live webinar is scheduled for Thursday, November 17th at 2PM EST. The session is free to […]
11
Oct
Last week, we introduced a special promotion for Audio Articles, announcing that we are waiving the $250 Setup Fee associated with first-time setup for customers who add Audio Articles to their plan for a limited time. While the benefits that Audio Articles offers to readers are clear — hands-free consumption of the news, multi-tasking, handicap accessibility, etc. — we wanted to focus this week’s post on the key benefit that […]
